J Crew has been under scrutiny after a picture leaked of a so-called 'racist' advertisement.
The dispute began when a user uploaded the ad featuring a black male model surrounded by the words "We Own Them."
The image subsequently featured on the front page of Reddit and was shared over a million times.
However the original picture that was posted to Reddit wasn't true to the commercial as someone had covered a key word in the campaign "Stripes" with their thumb.
It's likely that the cover-up was intentional and it's unclear where the photo originated.
After the non-racist truth came out people flocked to Twitter to react:
Sadly, situations like this are believable and often taken at face value since the fashion industry is plagued with racially insensitive imagery and a blatant lack of diversity.
J. Crews' team are yet to comment on the incident, but we can speculate that they will be more careful with their adverts in future.
The dispute began when a user uploaded the ad featuring a black male model surrounded by the words "We Own Them."
The image subsequently featured on the front page of Reddit and was shared over a million times.
View post on imgur.comHowever the original picture that was posted to Reddit wasn't true to the commercial as someone had covered a key word in the campaign "Stripes" with their thumb.
It's likely that the cover-up was intentional and it's unclear where the photo originated.
After the non-racist truth came out people flocked to Twitter to react:
Stupid Idiots think This J.Crew Ad Is Racist hahaha #photoshop why can't a Black Man own #stripes #ignorance http://t.co/rwF4hYUa9F
— SB (@steemee) June 17, 2015Remember that J Crew ad from a couple of days ago? A white dude covered the first line just to anger blacks. Intimidation
— Sara(fina) (@Miss_SaraJoy) June 18, 2015The fact that someone would go out of their way to make a J. Crew ad seem racist is ridiculous. What is wrong with people.
— Yayo (@Skeletwhore) June 17, 2015Sadly, situations like this are believable and often taken at face value since the fashion industry is plagued with racially insensitive imagery and a blatant lack of diversity.
J. Crews' team are yet to comment on the incident, but we can speculate that they will be more careful with their adverts in future.