The Power Of Makeup: People Respond To Makeup Shamers By Only Wearing It On Half Of Their Faces

It seems there's no shortage of ways to feel bad about yourself on the Internet, with the #BellybuttonChallenge and #CollarboneChallenge making headlines across the world.

But Youtuber NikkieTutorials started an awesome new movement when she stood up to the latest craze of makeup shamers, who have become so fixated on the idea that women use makeup to hide insecurities that they can't fathom it's also a creative way to express yourself.

Her viral video called The Power Of Makeup let ladies know they shouldn't be ashamed of painting their faces and that putting on makeup to be fun shouldn't be a shame.

Since then, #ThePowerOfMakeup has become a growing Instagram trend, with hundreds of users applying it to only half of their faces to show they're not scared of going makeup free.

Check out some of the powerful pictures below:

New Video Alert The Power of MAKEUP!!! Thank you @nikkietutorials for this amazing video idea This video isn't to show the different between the two sides of the face it is much more than that, it is about being comfortable in your own skin, not being ashamed of showing your true self and also to just have fun with makeup whether its applying a lot of a little... Do not worry about what others say! <3 I hope you all enjoy x

A photo posted by Camila Morales (@camilaxmorales) on Jun 23, 2015 at 4:59am PDT

"Makeup shamers have become so fixated on the idea that women use makeup to cover up their insecurities or impress men that they’ve forgotten many of us like to get dolled up because it’s creative and fun" Because I read an article about makeup shaming earlier today and fell in love. I do makeup because it is fun and I like changing up my look. I do it for myself, and for no one else. #thepowerofmakeup #makeupchallenge

A photo posted by Alex Venglarcik (@alexvennn) on Jun 23, 2015 at 7:18pm PDT

#ThePowerOfMakeup Because when someone asks who I'm trying to look good for, my answer is always 'myself.' I wear makeup because it's fun, not to hide my insecurities or to look nice for a boy. So here's the #makeupchallenge, and I challenge you to post this with a selfie of you with half and half, and then tag 5 others to do the same, within the next 24 hours. Male or female, because society doesn't discriminate on who it discriminates. Because what's a world where we can't be artists of our own bodies without being 'makeup shamed'. @sillylovesyou @makenzielanaewallacemusic_ @sky_1597 @ashes_blow @dyn_alva @missmayim @rion_bigford @torys.secret

A photo posted by Haylee-Ann (@hajf_05) on Jun 23, 2015 at 7:02pm PDT

"The Power Of Makeup" half faced makeover inspired by @nikkietutorials videos! I'm not afraid to go barefaced- yes, I'm naturally blonde, so my eyelashes and brows are basically invisible without makeup or dye... Yes, my skin isn't flawless and I do get blemishes and have a few light freckles.. But it's me ☺️ no one is perfect- be happy in the skin you're in- makeup doesn't define you! ❤️ #mua #thepowerofmakeup #halfface #wow #beforeandafter #makeover #motd #eotd #falselashes #contour #naked #natural #cakeface #brows #comparison #makeupartist #beauty #blending #blueeyes #barefaced #longlashes #lovetheskinyourein #onfleek #photography #portrait #makeupartistsworldwide

A photo posted by @annikat_makeupartistry on Jun 22, 2015 at 1:44am PDT

#thepowerofmakeup

A photo posted by Jasmine Hardy (@gorjiz_vixen) on Jun 22, 2015 at 6:40pm PDT

Daily makeup transformation. Inspired by @nikkietutorials "The Power of Makeup" video. And by @glam.zilla photo last night.

A photo posted by @_stevenspaghetti on Jun 23, 2015 at 12:55pm PDT

DAY 6 of 100. #100daysofmakeup !! #beyourself & #loveyourself. ✖️. @nikkietutorials posted a video about the "power of makeup". If you haven't watched the video yet, I highly recommend that you do. ✖️ Half of my face has makeup, the other half does not. Unfortunately, my camera did not capture this makeup very well. This photo is in no way edited. ✖️Products used. ✖️ face. @lorealparisofficial foundation in Light Ivory. @nyxcanada @nyxcosmetics #nyxcosmetics #nyx stay matte but not flat powder foundation in Ivory. Bronzer used for #contour was #hardcandy in Hula Hula. Blush is #hardcandy in Living Doll. @elfcosmetics High Definition Powder was used for highlight. ✖️ eyes. @nyxcosmetics black eyeliner. @urbandecaycosmetics Naked 2 eyes shadows Bootycall & Copper for transition shades. @toofaced eyeshadow from the GoodGirl BadGirl palette. @nyxcanada jumbo pencil in Milk for the inner corner highlighter. ✖️ brows. @nyxcosmetics Eyebrow Marker in Deep. ✖️ lips. @nyxcosmetics lipliner in Flower & @nyxcosmetics lipstick in Harmonica. ✖️ lashes are @duoadhesive ✖️ #makeupartistry #thepowerofmakeup #makeupbyme #makeupartist #batalashbeauty #batalash #playbeautifully #lashes #nyxcosmetics #wakeupandmakeup #transformation #mua #playbeautifully #glam #smile

A photo posted by @april_christinaa on Jun 21, 2015 at 11:18am PDT

The power of makeup 〰 I love makeup & you should too, don't be ashamed or embarrassed that it makes you feel either a little bit better about yourself or a whole fucking lot better about yourself. It's all about how happy you are on the inside that counts most, and if drag queen makeup does that for you then bloody rock it out. Personally, I love glamming myself up on a Saturday while being a homeless bum during the week // 100% Inspired by my fave makeup artist & biggest inspiration @nikkietutorials #thepowerofmakeup #fotd #eotd #anastasiabeverlyhills #maccosmeticsaustralia #modelrocklashes #212 #inglotcosmetics #adelaidesa #adelaideaustralia #adelaidemua #mua #glam #tooglamtogiveadamn #matteredlip #satudaythemeday #vegas_nay #batalash #makeupguru

A photo posted by Donna (@donnabennettmakeup) on Jun 13, 2015 at 12:53am PDT

When a MUA gets boring on a saturday eve Nah I just wanted to do what the amazing @nikkietutorials did. I love makeup as much as i love looking natural. I do makeup for ME and not to impress anyone! #nikkietutorials #hudabeauty #makeuptalk #makeupbymario #maccosmetics #morphegirl #naturalbeauty #makeupartist #jaclynhill #MUA #redlips #halfface #anastasiabeverlyhills #beautyblender #vagas_nay #thepowerofmakeup

A photo posted by Priscilla Amanda (@mua.p) on Jun 13, 2015 at 12:12pm PDT

Make Up IS Fun! @nikkietutorials reached over 1 million subscribers, and I would like to start a social movement that Nikkie already started : The power of Make Up! That Make up is fun, it is not a mask. Sure- there are people who wear it as a mask because of their own insecurities. But that's not how I feel about make up. For me it's my way to express myself, to relax, to make something beautiful, It is a passion, a certain love if you will. There are so many different ways and variaties to play with make up, it is endless. Show the world what you can do with make up! 'May the brushes be with you' Xo Esmée #thepowerofmakeup #powermakeup #makeuppower #nikkietutorials #thisisme #nomakeup #bareface #makeup #challenge #face #desiperkins #chrisspy #beauty #youtube #beautyblogger #allbeauty #beauties #fun #tutorial #makeuptutorial @nikkietutorials

A photo posted by Esmée van Kampen (27) (@esmeevkmpn) on Jun 17, 2015 at 12:00pm PDT

SEE ALSO:

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