The palette which contains 12 "sultry, smoky neutral" eyeshadows is available online for £38 from 30 July, but don't expect it to be around for long.
When Naked Smoky was released in America at 3am on 8 July it sold out fast - with lots of frustrated shoppers who had stayed up till the early hours missing out.
Just 11 hours after tweeting to say the palette was available to buy Urban Decay tweeted confirming the palette had sold out, but those who hadn't managed to get their hands on it would get another chance when stocks hit shops on 12 July.
Cue a Twitter meltdown...
we're all in this together #struggling #nakedsmoky
— alyssa (@alyssamckula) July 8, 2015Why, @UrbanDecay? Why? Let me 'Add To Bag' pls. #NakedSmoky pic.twitter.com/U39KqMLhHr
— Tiffany (@Tiphaneigh) July 8, 2015The people of @UrbanDecay are probably hating their jobs right now. Loads of sleep deprived women getting angry over eyeshadow. #NakedSmoky
— Aspen Leasure (@aspenleasure) July 8, 2015Just found out that #NakedSmoky isn't available in the UK till NEXT MONTH!!!! Is this some kind of sick joke? #Heartbroken
— LAUREN THOMAS. (@MouthDyslexicLT) July 9, 2015That awful realization that you could have just ordered #NakedSmoky when you woke up instead of staying up until 3, & stressing for 30 min.
— Tiffany (@Tiphaneigh) July 8, 2015@UrbanDecay #NakedSmoky Palette is available #makeup #beauty #eyes #cosmetics #fashion #bbloggers #style pic.twitter.com/K4TZupr0wV
— Be Beautiful & Bake (@BBBbyKatie) July 8, 2015SEE ALSO:
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The Technique Behind Kim Kardashian's Flawless Concealer Trick
I need the new Urban Decay Smokey pallet in my life right now
— Becky Ryan (@BeckyxRyan) July 9, 2015basically spending 99.9% of my days waiting for my confirmation email off Urban Decay saying their new palette is online
— Rebecca (@becclouu) July 9, 2015someone buy me the #NakedSmoky pallet and I'll love u forever
— Paloma Adams (@Peeayy179) July 8, 2015A lot of girls are angry and sleep deprived becuase of the #NakedSmoky but not me because I have the best boyfriend in the world
— julissa (@juliiwoo) July 8, 2015That was literally the most stressful online order of my life #NakedSmoky
— Hien Le (@qxnl_) July 8, 2015Sacrificed not having groceries until my next pay day to buy #NakedSmoky... Worth it.
— Amber Nicole Smith (@Theycallmefree_) July 8, 2015ITS MINE MUAHAHAHAHA IM SO EXCITED ❤️❤️❤️ #NakedSmoky #urbandecay pic.twitter.com/oQ6r29Wual
— Hannah Caterino (@Hannahcat14) July 8, 2015Urban Decay is taunting me with free delivery, trying to get me to break my No Buy.
— Becca Plenderleith (@BartokTheBat_x) July 9, 2015