Idris Elba first unveiled his latest fashion collaboration with Superdry at London Collections Men in June and now we finally get to see the clothes in stores.
The Hackney-born star headed to Superdry's flagship store in London to reveal the highly anticipated autumn winter 2015 collection to the public.
Elba's 250-piece collection sees the return of his signature IE graphics, and some of the key pieces have even been named after his own personal journey.
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Idris Elba models his latest collection for Superdry
Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, the opportunity to collaborate appealed to Elba due to a natural bond with the men behind the brand.
“We’re three British lads who’ve worked hard to get to where we are," Elba said.
"I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it."
"I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me.
"It’s a '24-hour' collection; clothing guys can look and feel great in from day to night.”
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Elba at the collection launch at Superdry, Regent Street, on Thursday 26 November
Grounded and cool – Elba’s urban signature style resonates throughout the range.
Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue, which emphasises the finest fabrics.
But is it a collection fit for James Bond? Only time will tell...
The Idris Elba + Superdry collection is exclusively available at premium Superdry stores globally and online from 26 November.
The Hackney-born star headed to Superdry's flagship store in London to reveal the highly anticipated autumn winter 2015 collection to the public.
Elba's 250-piece collection sees the return of his signature IE graphics, and some of the key pieces have even been named after his own personal journey.
Designed alongside Superdry Co-founders James Holder and Julian Dunkerton, the opportunity to collaborate appealed to Elba due to a natural bond with the men behind the brand.
“We’re three British lads who’ve worked hard to get to where we are," Elba said.
"I’m passionate about what I do and always give 100%. If I had the opportunity to have any influence in fashion, this is it."
"I’m not a designer, but I’m passionate about clothes and I know how men want to look. Functionality and durability were key things for me.
"It’s a '24-hour' collection; clothing guys can look and feel great in from day to night.”
Grounded and cool – Elba’s urban signature style resonates throughout the range.
Deep tonal colours are paramount; a fusion of midnight blues, graphite greys, and jet-black sealed with signature-scar detail and a pop of cobalt blue, which emphasises the finest fabrics.
But is it a collection fit for James Bond? Only time will tell...
The Idris Elba + Superdry collection is exclusively available at premium Superdry stores globally and online from 26 November.
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