Alexa Chung has the fashion Midas touch - and she's decided to use her charm to support an ethical fashion brand by putting out a rallying cry for us to all "give a damn".
Of course, it helps that the fashion collection in question, 'The Deep End Club', was designed by Chung's mate Tennessee Thomas, who shares Chung's love for a Peter Pan collar.
Chung posted Instagram snaps from a recent fashion shoot for the freshly launched collection and captioned the post below: "Let's all Give A Damn".
Thomas is the founder of The Deep End Club a shop/clubhouse in Manhattan’s East Village, where "a community of like-minded artists and activists who care about our planet" gather.
In the shop she curates a collection of creations made by local, independent designers and artists, but this is the first time she has produced her own range.
The capsule collection has a strong seventies vibe and so far includes two Peter Pan collar dresses, slogan Tees and a ruffle-sleeved silk blouse. Prices range from $45 to $325 (approx. £32 to £226) and items can be shipped to the UK.
Of course, it helps that the fashion collection in question, 'The Deep End Club', was designed by Chung's mate Tennessee Thomas, who shares Chung's love for a Peter Pan collar.
Chung posted Instagram snaps from a recent fashion shoot for the freshly launched collection and captioned the post below: "Let's all Give A Damn".
Thomas is the founder of The Deep End Club a shop/clubhouse in Manhattan’s East Village, where "a community of like-minded artists and activists who care about our planet" gather.
In the shop she curates a collection of creations made by local, independent designers and artists, but this is the first time she has produced her own range.
The capsule collection has a strong seventies vibe and so far includes two Peter Pan collar dresses, slogan Tees and a ruffle-sleeved silk blouse. Prices range from $45 to $325 (approx. £32 to £226) and items can be shipped to the UK.
SEE ALSO:
Alexa Chung Joins The Campaign For More Diversity In Fashion
Alexa Chung Teams Up With Marks & Spencer For New Fashion Collaboration
The Websites Making Sustainable Fashion Shopping Easier