Victoria's Secret is reportedly scrapping its swimwear range as part of a new business plan.
The lingerie brand are cutting 200 jobs, phasing out their famous catalogues, and eliminating "certain merchandise categories".
A press release announced the brand will reorganise into three divisions: Victoria’s Secret lingerie, Victoria’s Secret beauty and Victoria's Secret Pink (which caters to a younger audience).
A subsequent note from Citigroup said Victoria’s Secret would stop selling swimwear after this year and replace some of the space in stores with its new activewear line, BuzzFeed reports.
An anonymous source told BuzzFeed News that the brand will be getting rid of all its current swimwear inventory "by the end of this year", but a Victoria’s Secret spokesperson refused to comment on the swimwear simply telling BuzzFeed the company has "nothing to offer beyond our earlier release," and that more details will be shared at a later date.
The news comes after Victoria's Secret appeared to put more focus on its swimwear line, launching a new range of styles and its first ever Swim Special TV show.
But the push hasn't done much for sales, with Victoria’s Secret’s former leader Sharen Turney stating "overly-complex" swimwear pieces were her "biggest disappointment and we did it to ourselves."
Check out the VS swimsuit styles that are currently available in the gallery below:
The Huffington Post UK has contacted Victoria's Secret for comment.
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