Lena Dunham and Jemima Kirke have teamed up with body-positive underwear brand Lonely to model its new line of lingerie.
The ‘Girls’ stars posed for the brand’s ‘Lonely Girls’ project - a series of candid portraits of women wearing Lonely Lingerie in their own way and in their own spaces.
Lonely Lingerie’s founder Helene Morris created the brand with a dedication to celebrating and loving bodies, and the women who inhabit them.
The New Zealand-based designer deliberately branches away from ‘typical’ lingerie advertising, which is often aimed at attracting men.
“We want women to look at our imagery and realise that they don’t have to be a certain way to feel beautiful. We simply wanted to offer the idea that it’s okay to be yourself.”