Holly Willoughby has embraced her naughty nickname by wearing it on a Christmas jumper.
The ‘This Morning’ presenter donned a purple sweater emblazoned with the word ‘Willaboobies’ alongside two very strategically placed Christmas puddings.
“Christmas jumper... ,” she captioned the snap.
As expected, people went wild over the cheeky design.
“That’s brilliant, are you wearing that on ‘This Morning’? Go on I dare you,” one Instagram commenter wrote.
Another eagle-eyed fan, who also has the surname Willoughby, found the jumper for sale on eBay and wrote that she’d already ordered one for herself.