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London Fashion Week 2017: Molly Goddard's Show Was The Goddamn Stuff Of Dreams

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Being the jaded hacks that we are, we’ve mostly seen and done it all. But nothing prepared us for Molly Goddard’s AW17 show at London Fashion Week, which was jaw-droppingly beautiful from the set to the clothes. 


Here’s the set. At first we thought it was Hilary Alexander Instagramming a fancy lunch...



Fine dining: the set @mollymgoddard #topshop #hfmxlfw #londonfashionweek #lfw @hellofashion_uk

A post shared by Hilary Alexander Official (@hilaryalexanderobe) on




Nope, this was all part of the show.





Dinner Molly Goddard style #mollygoddard #lfw

A post shared by Georgia Illingworth (@gee.ills) on





우아한 사교 모임 #Mollygoddard #LFW #London

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The level of detail was crazy.



Mimosa and red wine at @mollymgoddard two Luncheon favourites ⚡️ #mollygoddard #londonfashionweek

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And that’s before you get to the dresses which were little puffs of wonder. 



PHENOM MOLLY @mollymgoddard #MOLLYGODDARD @tate @maccosmetics @daisy_hoppen #LFW #LONDONFASHIONWEEK #LFW2017

A post shared by Mandi Lennard (@mandilennard) on




One of the hottest designers to emerge from last year, Molly is known for her tulle dresses, and favours embroidery, smocking and crocheting. In an interview with Dazed she said: “I am a bit of granny I suppose as I like old things. I like embroidery and it’s a dying skill so it would be great if more young people could get into it.”


Her show was breathtaking.



☄ #mollygoddard

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@mollymgoddard #topshop #londonfashionweek #hfmxlfw

A post shared by Hilary Alexander Official (@hilaryalexanderobe) on








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