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H&M is continuing their bid for more sustainable fashion by launching their first ever Fashion Recycling Week, hoping to encourage people to re-use their old and outdated clothes.

The high street giant has teamed up with students from the London College of Fashion to create huge window displays in their stores, using clothes donated through the brand's Garment Collecting Initiative.

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Kendall Jenner in Balmain for H&M

There's also the chance to win £250 to spend in H&M stores, by simply instagramming your guess of the number of garments used in each installation and posting a picture of the window tagging @hm and the hashtag #CloseTheLoop.

During the week, a giant garment collecting box will be located in London's Covent Garden Piazza and customers who donate their unwanted clothes to any store can redeem double discount vouchers for their next purchases.

The brand's new venture runs alongside their already successful Conscious fashion line, which helps to create sustainable fashion.

"At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable," says Karl-Johan Persson, CEO.

Fashion Recycling Week will run from 31 August to 6 September and the installations will be shown in H&M windows in major cities including London, Manchester, Leeds and Edinburgh.

SEE ALSO:

Can Fast Fashion Be Sustainable?

Topshop Puts Leftover Fabric To Good Use

Five Easy Ways to Recycle Your Old Clothes

Anything Rihanna can do, Beyoncé can do better?

The Queen Bey has just tried to one-up the Barbadian beauty by releasing her own temporary tattoo, leaving us facing a tricky dilemma - are we more Bey or RiRi?

Check out Rihanna's range here.

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Beyoncé's namesake temporary tattoo pack features five sheets of original stick on tattoos, designed by the pop star herself.

There's beehive inspired designs, Yoncé lyrics and ornate jewellery style pieces all in a colour palette of black and metallic gold.

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The Beyoncé x Flash Tattoos collection is priced at $28 (£18) from FlashTat.com

SEE ALSO:

Beyoncé Has More Rainbow Outfits Than You

Beyonce's Queen Bee Jumper Has Sold Out (But Here's How To Buy It)

The Best Fashion Moments From Beyoncé And Nicki Minaj's Feeling Myself Music Video

The B52s made a name for themselves for being flamboyant - none more so than singer Kate Pierson - so it should come as no surprise that her wedding was a fabulously colourful affair.

The singer and keyboardist tied the knot with longtime girlfriend, Monica Coleman, in Hawaii over the weekend. Pierson, 67, shared a few beautiful snapshots of shiny happy people holding hands at the ceremony, on her Facebook page.

#itsofficial !
Posted by Kate Pierson on Tuesday, 4 August 2015

Pierson wore a Norma Kamali parachute dress, with a pink overskirt ruched up to show a white slip and Coleman went for a white and grey floor length high street option from All Saints.

Not many grown women can pull off baby pink (especially combined with fire engine red hair), but Pierson has been breaking the fashion rules for years and as always she's done so with aplomb.

Both women were adorned with celebratory leis - flowered garlands presented as a token of affection in Hawaii.

SEE ALSO:

This Couple's First Dance Is The Coolest Thing You'll Ever See At A Wedding

Ruby Rose's Fiancée Phoebe Dahl Reveals Wedding Plans

See 50 Years Of Beautiful Wedding Hair In Less Than 2 Minutes

The lighting of the tiki torches!I'm wearing #NormaKamali parachute dress -@monicacoleman wearing #allsaints
Posted by Kate Pierson on Wednesday, 5 August 2015

The couple were joined at the wedding by pop songstress Sia and her husband Erik Anders Lang, while B-52's frontman Fred Schneider reportedly served as the best man.

The star's rep told E! News that Sia performed Crush Me With Your Love, a tune she wrote for Pierson's solo album, Guitars and Microphones, which dropped earlier this year.

No word yet as to whether a narwhal showed up.

Married now! @monicanation
Posted by Kate Pierson on Tuesday, 4 August 2015

Instagram is a great source of beauty inspo, and a new makeup related hashtag brought to light by a BuzzFeed article has got everyone talking... but not in a good way.

The article, titled #HangoverMakeup Is The New Trend That Has Women Making Their Eyes Look Red And Puffy discusses how "the trend of making your face look like you’re hungover, originated in Asia".

However, some commenters were not happy about Buzzfeed's description.

#イガリメイク #おフェロ顏 #酔っぱらいメイク #hangovermakeup

A photo posted by Mavis Guo (@mavis__guo) on Jul 28, 2015 at 10:12pm PDT

"Getting real tired of Buzzfeed (the website equavalent of a social justice warrior) combining completely different trends from the entire continent of Asia into one big mish-mash and purposely mislabelling it as a way of saying 'Oh Asians! You so weird!' I'm so done," one commenter wrote on the Buzzfeed article.

The pictures used in the article comprise of two separate trends - Korean “aegyo-sal”, which means “charming fat” and highlights puffiness under the eyes, and Japanese "me no shita chiiku," which means "undereye blush".

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Watch the full aegyo-sal tutorial here

Aegyo-sal is a contouring technique used to make eyes look bigger by accentuating the fatty deposits beneath the eyes.

"This is insanely ignorant and racist. The aegyo-sal is highlighted to make them look YOUNG, not hungover, and blush is worn high because their cheekbones are high," wrote a commenter on the Buzzfeed article.

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Watch the full me no shita chiiku tutorial here

Similarly, the me no shita chiiku makeup trend of bright, highly placed blush wasn't originally designed to make the wearer look unwell.

Tokyo-based Harajuku model and beauty vlogger RinRin Doll told Refinery 29 that in Japanese pop culture, flushed cheeks are usually associated with young people as they're more likely to make endearing mistakes.

“Rather than a sick look, the blush brings a more youthful and innocent look to the face,” she said, noting that it "makes you look very much healthy and alive.”

Byojaku face ✨ #japan #byojaku #makeup

A photo posted by Lynette Tee (@lynetteteemakeup) on May 13, 2015 at 8:14am PDT

But it seems Buzzfeed weren't completely off the mark as niche beauty trend "byojaku", meaning “sickly”, has recently spread through Japanese magazines and beauty blogs.

The Daily Mail published an article on the trend last year, which referenced a feature on popular website Tokyo Girls Update.

Author Kanako Kirita wrote: "According to Japanese school girls, a sickly face consists of pale skin, worried brows, and slightly tinted cheeks and lips.

"This look gives off the unapproachable, damsel in distress vibe that makes people want to protect them."

SEE ALSO:

This Magazine Is Under Fire For Teaching White Women How To Get An Afro

Lady Gaga's New Japanese Beauty Campaign Is Amazing

These Heart Braid Hairstyles Are Simply The Cutest

Vanity Fair's 2015 International Best-Dressed List was released today and the winner of the covetable number one spot has really got people talking...

The magazine crowned Samantha Cameron as the best dressed woman of the year, pitting Taylor Swift (who came in second place) to the post.

The wife of Prime Minister David Cameron made her first appearance on the list back in 2010 when she was commended for her smart, conservative style - favouring designers such as Phillip Lim, Erdem and Alexander McQueen.

Vanity Fair's Best Dressed Women

1. Samantha Cameron

2. Taylor Swift

3. Misty Copeland

4. The Countess of Wessex

5. Amal Clooney

6. Rihanna

7. Charlotte Casiraghi

8. Queen Letizia of Spain

9. Mellody Hobson

10. Francesca Amfitheatrof

But is SamCam really more stylish than the charming Ms Swift? We took a look at one of the strangest fashion face-offs ever...

Red hot outfits

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Power suits

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Preppy style

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Blue dresses (a major fave of both Cameron and Swift)

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Who gets your vote? Have your say in the poll below:

SEE ALSO:

Taylor Swift Reveals Her Favourite Shade Of Red Lipstick

How To Get Taylor Swift's Wavy 'Lob' Hairstyle

Taylor Swift's Hottest Ever Looks

A photographer has captured the marks left on a woman's skin after she takes off her clothes, in a bid to ask the fashion industry to take greater consideration of its customer's comfort.

The itch of a jean seam that's digging into your hip, the ache of a nagging bra strap or the smart of a shoe strap that chafes with every step, these discomforts are all too familiar and yet they are not enough to stop us returning time and again to clothes that irritate our skin.

Why do we accept feeling uncomfortable in our clothes? That's the question that inspired San Diego based photographer Justin Bartels to create the photo series Impressions.

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"Through my dating experiences I started becoming aware of fashion trends that women would often verbally complain about," Bartel told HuffPost UK Style.

"After seeing these articles come off and the physical and visual proof of how uncomfortable these garments were, I was very perplexed as to why a women would put themselves through such torture.

"I would pose the question as to why they wore uncomfortable apparel and shoes when there were other more comfortable options out there.

"The responses I received typically came in the form of, 'I want to look this way', or 'this is how women dress', to 'I feel good when I look good'.

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Bartels' Impressions photo series came about in 2010 after he graduated from the Art Center College of Design in California.

At the time he was dating a model, who he says liked to "wear tight fitting clothing to 'accentuate' her features, as well as, high heels to make herself taller then just about any other woman there."

Bartels asked his partner if she'd be interested in posing for a series of photos that showed the marks left on her skin by her clothes and she agreed it would be a fascinating project.

The impressions on her skin were all made by articles of clothing from her own wardrobe.

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Bartels says the response his images have provoked has been mixed.

"I have seen a variety of responses ranging from extremely positive that I created this series to make women more aware of the physical damage, to very negative, with women saying that I was forcing them to wear different types of clothes," he says.

"I want these photos to be a talking point, to get women who were silent about certain fashion styles to speak out.

"The fashion industry won't change its products unless the consumer demands it.

"I truly feel that this series will help spread the message to the fashion industry to do more research and development, and to hopefully listen to their consumer's needs a little bit more.

"I feel that the industry is headed in that direction, with some great comfortable and stylish options that are starting to come out. "

SEE ALSO:

The True Price of Fashion - Look at the Label

Topshop Apologises For Using 'Ridiculously Shaped' Mannequin

"I also hoped that women would question what they wear, and why they wear it," he adds.

"Women shouldn't wear clothes because of what society dictates, they should wear clothes that make them feel good physically and emotionally.

"I certainly hope that society will perceive these photos as a voice of the consumer asking the fashion industry to change it's ways."

Bartels named each photo after absurd titles he pulled from women's fashion magazines, click through the gallery below to see a selection of shots from the series.

We are told the Earth's 6th Mass Extinction is near. Let's be clear, the planet is not in crisis, it has all the time in the world. The clue is - it's the 6th extinction - the planet always recovers. What makes us fearful this time round is, our species is responsible for the crisis. We are rapidly moving towards extinction, and we can't blame someone else.

Our actions and our mind-set have to change, the choice is ours. Put simply, we can continue to compete and create war, or we can collaborate and mutually support. Our fearful cultural mind-set believes war is inevitable - we project it onto nature, it dominates our society, we fear it in our aspirational futures, we even believe it exists between the genders. 'Between men and women there is no friendship possible. There is passion, enmity, worship, love, but no friendship.' Oscar Wilde

There has never been a war between the genders, we have always been capable of friendship. Men and women need each other too much, together we create our species, one gender has never been more important than the other. The looming extinction crisis means we need to communicate with each other more than ever. 'The future of humanity will be decided not by relations between nations, but by the relations between women and men.' D. H. Lawrence

There is much more variation between individual people than there is between the genders. If we create separate pie charts of men and women's emotional capabilities, physical capacity, mental abilities, nurturing and pioneering tendencies, relationship to competition and collaboration, whatever one you want. They would all overlap completely. The only pie chart which wouldn't completely overlap is the one including pregnancy, although Thomas Beatie, the first male mother, might disagree.

The differences between men and women reflect our social expectations not our biology. They are not hard-wired into our brains, they are soft-wired. The brain is soft-wired by experience, and it is experience which changes the mind-set. There is hope...we can change, but we need to do it fast. Fortunately, '(t)he rapidity with which the human mind changes and with which the human, through his technology, makes his own world into something completely different from what, just a short while ago, it was, is so great that, for all practical purposes, the pace of evolutionary development, when compared to it, is standing still.' Konrad Lorenz

Our mind-sets have created a culture and society which is lop-sided. Predominant patriarchy and greed has perpetuated a misguided and completely irrelevant storyline for us all. Patriarchy is pernicious, and men and women have to rapidly replace it with gender equality. In order to do this, men will necessarily have to lose their favours and privileges, and women have to gain. Tokenistic equality is not good enough, we have to seriously commit ourselves to wholesale and all encompassing change. That needs to happen across the board. The over-privileged need to give to the under-privileged, whatever their gender. There is much to be done in order to ensure that the process of equality is given the significance it deserves, and, as part of that process, we should be celebrating our shared humanity, not our differences.

Human beings need to accept responsibility, stop blaming others, to open our hearts, and collaborate. Men and women can't afford to wallow in victimhood or try to maintain their superiority. We must seek the path towards redemption for our species. 'Gender equality is more than a goal in itself. It is a precondition for meeting the challenge of reducing poverty, promoting sustainable development and building good governance.' Kofi Annan

Over the past 100 years men's swimsuits have got skimpier and skimpier, as you can see in this three minute long style evolution video.

The amazing folks at Mode.com are back, with a look at how men's swimwear has changed over the last century.

Sadly (or not, depending on how you look at it) there's no sign of the Borat mankini or the crochet man-thong of doom.

In the 1910s, swimwear was designed to make men look big and bulky...

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Clik here to view. 1915

Then regulations introduced in the 1920s dictated that men had to wear a skirt over their trunks to hide their modesty...

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Abs were finally allowed on display after the ruling in 1937 that men could go topless...

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And let's not forget the invention of the speedo in the 70s...

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Watch the video above to see the looks in all their glory.

SEE ALSO:

See 100 Years Of Men's Fashion In 3 Minutes

These Man Buns Actually Look Pretty Tasty

From Kanye West To Will Young, Dresses Are It, Guys

Fancy some new sneakers or shoes without emptying your wallet?

We’ve teamed up with SoleTrader to offer three lucky readers the chance to win £100 worth of vouchers to be spent online at Sole Trader’s outlet shop.

ENTER NOW

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From Birkenstocks to New Balance and everything in between, Sole Trader outlet sells big brand shoes with cut-price savings.

With 60% off most styles at Sole Trader outlet, if you win the vouchers you could end up with two pairs of shoes. Alternatively, treat yourself to some high quality leather boots and then smile in the knowledge you paid nothing for them.

So, if you’re after some new footwear for the upcoming autumn season and fancy saving some cash then enter the competition and you could win yourself a £100 voucher at the click of a button!

View the Sole Trader range at soletrader.co.uk

To enter, click here and fill in the form before 10am on Friday 4 September 2015.

As the owner of an age-perfecting beauty brand, Studio 10, my desire to encourage older women to feel beautiful and believe that they can look great at any age is absolutely all-consuming.

It is what drove me to start the business. It is the purpose behind every product we develop, tutorial we write and message we send. Older women are as beautiful as their younger counter-parts. We believe it and we live it.

The thing is, we also need them to start to believe it. Not just about themselves, but also one another - and understand that that 'beautiful' means different things, to different people. Not so we can sell more products, but because it's absolutely, unequivocally the truth.

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image from Wikipedia

Case in point. Last week hairdresser Nicky Clarke suggested that Kate Middleton, barely in her mid-thirties, was a 'disaster' for letting her grey hair show.

Nicky, who has tended to the tresses of many a maturing celeb, including Elizabeth Taylor and ironically Princess Diana said: 'It's not a good look, unless you are really old it isn't acceptable to let grey show.'

Brilliantly women all over bit back, defending Kate's right to let a few stragglers show rather than use toxic chemicals when pregnant.

So far, so good right?

Wrong.

A quick internet search showed that grey has suddenly become the new Botox is debate terms, with women hotly battling on forums across the land over whether dyeing out the grey is against our feminist sensibilities.

'How ridiculous' I say, and journalist and health and wellbeing author, Leah Hardy, certainly agrees. In a post on her Facebook page she wrote about how she had been colouring her hair for years, long before ageing took over. Her hair colour is part of who she is and she doesn't understand why that has to be justified to anyone?

The double standards aren't just aimed at women either. Writing on her wall a commentator said she wondered if Paul McCartney ever had to apologise for dyeing his hair (doubtful).

But quite fairly, Leah, who has over 20 years of experience in the sector, said she thought many men would probably love to hide their ages with a bottle but were scared of being ridiculed.

The issue here clearly isn't in whether or not going grey is ok. It is in our inability to allow one another to make choices about our appearance free from comment.

Why is it ok for 20-something Cara Delavigne to go pink, fabulously pink? But not ok for 30-something Kate Middleton to let a couple of greys show when she is pregnant. Whilst this time last year Nicole Richie was feted by the fashion set for dying her hair a fetching shade of silver artificially, quite simply because she wanted to.

Who is this arbiter of what is right for whom and why? Helen Mirren, Carmen Dell'Orifice, Judi Dench. They all have grey hair and look fabulous.

Marie Helvin, Jane Fonda, Michelle Pfeiffer, and Sharon Stone - none of them have grey hair, now who wants to tell me they don't look wonderful too?

Just last week Helen Mirren talked about how she didn't care a jot for what people thought of how she looked, preferring to dress, look and act how she pleased! If only all of us could take this message on board, oh how much more enjoyable getting older would be.

This isn't about grey/black/blonde or pink. This is about us learning to stop forcing our own personal standards of attractiveness onto one another. Botox, post-baby weight, hair dye....there doesn't seem to be a choice we won't judge, a standard we won't debate.

How about we all just decide that beauty is in the eye of the beholder, and remember. When it comes to the issue of someone else's appearance, if you can't 'grey' something nice, don't 'grey' anything at all....

Now, if you'll excuse me, I have an appointment at the hairdressers - those greys don't dye themselves you know!

Everything Alexa Chung touches turns to fashion gold - and, luckily for us style stalkers, she loves the British high street.

If an outfit's spotted on her, it's sure to be an instant sellout - like this 70s-style Topshop Unique dress that got completely snapped up even when the brand launched a second restock.

Your best bet for getting your hands on that particular dress now is trawling through eBay, but if you're not too fussed about getting exact replicas we've spotted a few other dresses on the Topshop website that look very similar to ones sported by Chung herself.

Here are 5 new season dresses that will have you looking Alexa-esque in no time:

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MOTO Denim Western Dress, £42.

This dark indigo denim number is a dead ringer for Chung's version from her first ever range with AG Jeans last year.

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Velvet Trim Lace Dress, £48.

The chicest way to work lace this season, this Victoriana-style dress works with or without tights (perfect for the temperamental August weather).

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MOTO Black Midi Pinafore Dress, £38.

Look to the 90s when styling a black denim pinafore and team with a white tee or cami underneath.

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Floral Shirred Dress, £46.

Floral print, check. Long-sleeves, check. high neck and above-knee hem, double check. Just add ankle boots for instant 70s-chic.

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Striped Long Sleeve Tee Dress by Boutique, £40.

Chung is known for her love of Breton stripes. Throw on this oversized tee dress for instant understated cool.

SEE ALSO:

Alexa Chung's Sold Out Topshop Dress Is Back In Stock This Week

Topshop Brings Back Its Most Iconic Designs Including Debbie Harry Jeans

Gigi Hadid's Topshop Autumn/Winter Campaign Looks Stunning

Jennifer Aniston and Justin Theroux reportedly wed yesterday at a private ceremony at their Los Angeles home.

The actress and actor/writer have been engaged for three years, since Theroux proposed in August 2012 during a Paris vacation - and since they were first spotted out together in 2011, they've had a whole lot of stylish couple looks.

To celebrate their relationship - even if they haven't tied the knot - we look back at their best ever fashion moments...

SEE ALSO:

Jennifer Aniston Shares Her Beauty Secrets For Glowing Skin

Ruby Rose's Fiancée Phoebe Dahl Reveals Wedding Plans

Guy Ritchie And Jacqui Ainsley's Wedding Photos Reveal Stunning Phillipa Lepley Dress

SEE ALSO:

These Man Buns Actually Look Pretty Tasty

David Beckham's Best Fashion Moments On Instagram

See 100 Years Of Men's Fashion In 3 Minutes

This is makeup artist and beauty vlogger Jaclyn Hill. She has over 1.5m Instagram followers...

A photo posted by J A C L Y N (@jaclynhill) on Jul 29, 2015 at 6:54pm PDT

At the start of July she teamed up with cosmetics brand Becca to launch her very own highlighter - their Shimmering Skin Perfector in a new shade called Champagne Pop

Introducing #ChampagnePop! Our limited edition Shimmering Skin Perfector Pressed created in collaboration with @JaclynHill. Available exclusively at @Sephora starting Thursday, 7/2 9am PST/12pm EST! #BECCAxJaclynHill

A photo posted by beccacosmetics (@beccacosmetics) on Jun 20, 2015 at 2:09pm PDT

And now the Internet is freaking out

One of the most beautiful highlighters I've ever tried is this Becca x Jaclyn Hill Shimmering Skin Perfector in Champagne Pop - review + swatches now live on blog

A photo posted by Sabrina | the beauty look book (@beautylookbook) on Aug 6, 2015 at 11:26am PDT

There are already over 35,000 Instagram posts with the hashtag #champagnepop

Feeling that cut crease & that glow ✨✨✨ @beccacosmetics #beccaxjaclynhill to highlight @anastasiabeverlyhills Trust Issues liquid lipstick @lashesbylena Bisera lashes Posting full details tomorrow! ❤️

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀Makeup By Andrea GP (@andreaaagp) on Aug 6, 2015 at 6:16pm PDT

And over 7,000 YouTube videos showing the highlighter in action

Because apparently it gives you the most amazing glow

daaaaaa glow tho ✨ @beccacosmetics x @jaclynhill "champagne pop" @mehronuk celebre pro HD foundation • @maccosmetics give me sun bronzer • @occmakeup liner in "trick", @tomford lipstick "bare" with "naked" gloss

A photo posted by RACHEL LEARY (@rachleary) on Aug 6, 2015 at 1:23pm PDT

And the soft white gold with pinky peach undertones flatters every skin tone

Get into this lighting . The day is over, now time to get comfy and stuff my face with a couple of beauties. Follow me on Snapchat for the behind the scenes Deniseasiam |||| "Grand" Glamour lashes by @vegas_nay. "Fire" Sculpt series palette, face powder, "Miami Glow" highlighter & NEW Demure Eye Palette by @motivescosmetics "London" Soft matte lip cream by @nyxcosmetics.

A photo posted by Denise (@makeupbydenise) on Aug 6, 2015 at 4:33pm PDT

This creamy, pearlised powder really does look seriously stunning on everyone

I ran into a door today... How's your day going lol. _ _ _ @nubounsom Bella Lashes (OBSESSED!) #nubounsom #nulashes #nubounsomlashes @morphebrushes 35O Eyeshadow Palette + Individual Shadows + Brushes (DISCOUNT CODE: KIMTHAI) #morphegirl #MorpheBrushes @nyxcosmetics Extreme Black Liquid Liner #nyxcosmetics @anastasiabeverlyhills @norvina Dark Brown Dip Brow Pomade w/ ABH #12 Brush #anastasiabrows #anastasiabeverlyhills #norvina @prettyfabulouz Contacts @ofracosmetics Mocha Long Lasting Liquid Lipstick #Ofra #OfraCosmetics (DISCOUNT CODE COMING SOON!) #Ofra @beccacosmetics @jaclynhill Champagne Pop Highlight #beccacosmetics #beccaxjaclynhill #beccaxjaclyn #champagnepop @mrsrodial @rodialskincare Instaglam Sculpting Bronzer 03 #rodialskincare @naturaldermis Skincare (DISCOUNT CODE: KimThai) #Vegas_Nay #NaturalDermis @vegas_nay Brushes: @morphebrushes @sigmabeauty #sigmabeauty @opvlashes @tatcha Luminous Dewey Skin Mist #Tatcha _ _ _

A photo posted by KIM THAI - LA Blogger/YouTuber (@kimthainguyen) on Aug 6, 2015 at 3:57pm PDT

And you can buy it from Sephora for $38 (£25 - they ship to the UK) - yay!

I don't even know what to caption this because it's so surreal. I have never been more filled with love in my life. I feel so inspired by everyone I met today! I am so blessed to have you!

A photo posted by J A C L Y N (@jaclynhill) on Jul 30, 2015 at 5:57pm PDT

SEE ALSO:

Why #HangoverMakeup Has Got People Talking

How To Conceal Dark Circles... With Red Lipstick

Forget Contouring, It's All About Strobing

Looking for a way to look better in photos than IRL? Look no further than the 'squinch'.

According to portrait photographer Peter Hurley, who invented the term, squinching is "the most incredible tip for looking photogenic."

And it only takes a quick look at his squinching YouTube tutorial (which has nearly 2m views) to see that it really does work.

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Clik here to view. kendall jenner

Watch Peter Hurley's full squinching tutorial here

According to Hurley, squinting your eyes can help ooze confidence and self-assuredness, as opposed to staring wide-eyed which projects fear and uncertainty.

Although the video was posted almost two years ago, the trend has recently taken off on Instagram thanks to celebs like Kylie Jenner perfecting the squinch in her selfies.

It's popped up almost everywhere

A photo posted by Carly (@projecthotbitch) on Aug 5, 2015 at 9:25am PDT

Have you heard of the new smize? It's the #squinch! More ways to keep your selfie game strong on our site - Direct link in our bio! @danellemusic #believeinyourselfie #selfie #modeling #squinching #smizing #selfietime

A photo posted by ModaMob (@modamob) on Jul 29, 2015 at 9:52am PDT

And hundreds of Instagrammers are trying it out

So I tried the #squinching technique today, but it just looks like I'm giving my phone side eye. Might need some more practice with this...

A photo posted by Lindsay Dreyer (@lindsaynyc) on Jul 27, 2015 at 5:19am PDT

Today @mimichatter we are doing deep investigative reporting on whether the #Squinching technique makes you more photogenic. It is seriously difficult and I look seriously mean.. I think I'll be leaving squinching in sexy selfies to the #kardashians

A photo posted by Roxanne Adamiyatt (@mademoiselleroxanne) on Jul 27, 2015 at 9:44am PDT

to squinch or not to squinch #squinching #selfie #ilooklikeanidiot

A photo posted by hannahbettx (@hannahbettx) on Aug 6, 2015 at 5:31am PDT

Some people have perfected the art

Do "coy" #selfies make a huge difference in an online dating profile? According to @azizansari's #ModernRomance I'm likely to get more messages with the #squinching pic on the right!

A photo posted by Swipe Right Podcast (@swiperightpodcast) on Aug 3, 2015 at 4:21pm PDT

What about squinching? No its not sexual related #selfie#squinching#me#mauritian#girl#red#lips#indian#jewelry#flawless#top#hi#mermaids#amermaidinamirror#mermaidonearth#makeup#beautiful#likeme#followme#youtuber#tagsforlikes#happy#instadaily#goodevening#goodvibes#inspiration

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Deeya Suhokoo⠀⠀⠀⠀⠀⠀ (@amermaidinamirror) on Jul 29, 2015 at 12:00pm PDT

Today's post is all about the #squinch - just for a laugh - here's he before and after! #squinching #selfie #redlip #bbloggers

A photo posted by Rachael Marie (@rachaelmarieg) on Jul 29, 2015 at 1:27am PDT

Attempting the "squinching" selfie. Thanks for the tips @cosmopolitan

A photo posted by Achelle Dunaway (@askachelle) on Jul 28, 2015 at 5:31pm PDT

But others, not so much

Just read about this #squinching technique for taking the perfect selfie. Nailed it.

A photo posted by Yvonne (@thedayislost) on Jul 30, 2015 at 6:24pm PDT

We're trying out the celebrity trend of #squinching! Apparently this is ow celebs take the perfect picture every time! What do you think? Are we perfect yet? #brookeandjubal #movin925

A photo posted by MOViN 92.5 (@movin925) on Jul 30, 2015 at 8:25am PDT

Will you be trying the trend at home? The HuffPost UK Style team did, with some very questionable results (that will never see the light of Instagram day).

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Music and fashion have always been inextricably connected, but no other time in the noughties did it seem more so than in the indie heyday of 2005.

Pete Doherty was shacking up with Kate Moss, Razorlight were writing music for the runway and rock-obsessive Hedi Slimane was at the helm of Dior Homme. It was the dawn of skinny jeans in high street stores and a menswear movement of frontman-esque peacocking not seen since the 70s.

Things just ain't what they used to be, and boy do we miss it (sort of)...

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Want to sell plus size clothes but don't have a plus size model? Clothing website AliExpress have just come up with a super offensive solution.

The product photo for their plus size 5XL leggings shows a slim woman standing with both her feet through one of the trouser legs, while stretching out the waistband to its full size.

The mind boggles.

Image may be NSFW.
Clik here to view. plus size legging ad

But wait, it gets even weirder.

The site also features a photo of a woman wearing the leggings properly. You know, with one leg through each hole.

Image may be NSFW.
Clik here to view.

Which raises the question - why was there any need for the weird first photo at all?

Did they just want to show how stretchy the fabric was? Is this how people are wearing leggings now? Are they actually a pencil skirt in disguise?

Would you buy these leggings based on this picture? Let us know in the comments section below.

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Lugging round a massive handbag on a night out can be as mood destroying as an evening in crippling heels - it just ends up cramping your style.

But what if there was a way you could carry all your essentials while leaving your bag at home? Then you'd be free to re-enact the entirety of Beyoncé's Drunk in Love routine without leaving your stuff in a pile of beer.

Introducing, the Sassy Stash.

Image may be NSFW.
Clik here to view.

A lace garter with inbuilt pockets and silicone grippers, the Sassy Stash is described by its creators as a "smart, secure and stylish way for women to store all of their essentials while on the go."

According to their website, the idea for the hands-free valuable holder came after a girls night out where the women in the group had to coat check their bags - and we can totally relate.

Anyone trying to separate us from our iPhone would have another thing coming (even during Digital Detox month....)

Image may be NSFW.
Clik here to view. sassy stash

But despite it all seeming like a great idea, we can't help but point out a few small problems.

What would happen if you were wearing a skin-tight dress? Or went wild on the dance floor?

Or what if a bouncer went to search you and assumed you were 'holding' à la Lara Croft?

Image may be NSFW.
Clik here to view.

And don't even get us started on the situations where it's totally not appropriate to stick your hand up your skirt to grab your phone/purse/house keys.

It could all get pretty awkward pretty quickly...

The Sassy Stash garters also only come in one size, a UK 6-10, which leaves a lot of people out of the hands-free fun.

We think this one might need some more work before it takes off.

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Gwyneth Paltrow, Beyoncé and countless others swear by it, but drinking hot water with lemon in the morning could be playing havoc with your teeth.

At a recent dental check up, I received a nasty shock when my dentist informed me that my daily 'healthy' habit had caused enamel erosion.

Image may be NSFW.
Clik here to view. lemon water

The dentist revealed she'd seen a huge rise in similar cases in young women thanks to the drink's growing popularity, even having to give one 21-year-old a set of veneers because of the severe damage it had caused.

A spokesperson for the British Dental Association (BDA) confirmed this with HuffPost UK Style: "Lemon juice is a popular drink in the morning but unfortunately it is highly acidic (with a pH between 2 and 3) and therefore can contribute to enamel erosion or tooth wear over time.

"The temperature of the water can also make a difference, erosion is more severe at higher temperatures."

They recommend swapping the hot water with lemon for coffee or tea in the morning as they're kinder to teeth - although take care with herbal teas as the fruit-based versions are often acidic.

The BDA also warned that if you're adding sugar or honey to your lemon water, it can have a "double whammy effect" on teeth.

"Lemon juice can cause erosion and sugar increases the risk of tooth decay," they said.

If you really can't go without your lemon-y fix, they suggest having it as an occasional treat - drinking it through a straw to avoid contact with teeth, diluting it as much as possible, and only consuming the drink at meal times.

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National Doughnut week may have been and gone, but it doesn't mean you can't still enjoy some delicious dessert-themed nail art.

This pink sprinkle manicure looks good enough to eat (but don't) and is so simple, you could even do it with sugar-high shakes.

A photo posted by Maddy Ayers (@maadnails) on May 7, 2015 at 10:07am PDT

East London-based freelance nail artist Maddy Ayers (Maad Nails) told HuffPost UK Style how to recreate her look in three simple steps:

1. For this calorie-free doughnut look, start off with a base coat (here I went for Bourgois) followed by a couple of coats of vibrant pink. I used Hibiscus from Boots Natural Collection.

2. Next, grab a few nail pens (WAH London ones are great) and with the nib end draw short, straight lines at random angles on the nail. Use different pastel shades to give the sprinkle effect.

3. Finish off with a layer of top coat – China Glaze Fast Forward is good and dries in a flash.

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