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Designer Brands Charging for Advertising NOT Quality - Look at the Label

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Are you really getting what you pay for?

My previous post discussed low-cost garment manufacturing in the fast fashion segment. But shockingly, a number of premium and luxury brands also opt for these suppliers, leaving you footing the bill for advertising costs, not quality and ethical clothing.

Both the fast fashion and premium/luxury companies that use low cost manufacturing are earning healthy profit margins of around 20%.

In Table 2 below is a breakdown of typical cost structures for selected high street and premium/luxury brands.

The two main cost components are COGs (i.e. product costs including fabric and other garment components plus manufacturing) and Other Expenses (which generally constitute head office and administrative costs, retail overheads and advertising).

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With fast fashion brands, most customers assume their cheap clothes are a direct reflection of low-cost manufacturing. This is correct in some respects. As highlighted in the table, around 40% of a garment's price is allocated to its production.

However a further 40% is allocated to other expenses which mostly reflects retail overheads and advertising. So a customer is paying probably as much for the brand's shops and promotion imagery as for the product itself. As we have seen, fast fashion retail outlets can now be found on the high streets and in the malls of towns and cities across the world. Much of this growth is being financed by low cost manufacturing.

What is of greater interest is the cost breakdown for premium and luxury brands that also use low-cost suppliers. Again profit margins here are robust at around 20%.

In this instance, however, only around 25% of a garment's price is allocated to the cost to make it. It would seem that as much as twice that cost or more is allocated to its sale which is mostly advertising given these brands tend to have relatively fewer retail outlets when compared with their high street peers.

So, in reality, the price of premium/luxury garments made in low-cost regions bear little relation to the cost to make them. This is underlined by data in Table 1.

For example, a jacket made in Madagascar that took, say three hours to make, would imply a labour cost of US$0.75 and a manufacturing cost of around US$2.50 (on the basis that labour costs account for around 30% of a factory's costs which is typical). The respective cost in Vietnam would be around US$5. This compares with a price tag that could easily exceed US$1000.

This would, no doubt, surprise many premium/luxury customers particularly those who believe that what they have been paying for is a product of superior quality in all respects and one that has been manufactured in one of the traditional heritage markets, e.g. Italy or the UK.

Aside from the quality there is an element of the cost for premium/luxury products that is attributed to the 'brand'. What customers perhaps don't realise is that most of what they are paying for in reality is advertising, i.e. A-list celebrities in multi-million dollar promotion campaigns.

Customers would need to decide whether these very high advertising costs are genuinely worth the price tag.

What we would encourage customers to do is to look at the label of every item they buy and to assess for themselves whether:
1) they are actually getting what they're paying for?
2) the manufacturing country has pay and working standards they find acceptable?

For reference we include in Table 3 a list of familiar manufacturing countries along with wage rates and human rights rankings.

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For companies, decisions about where they manufacture will have to be weighed against potential reputational damage. This could result either from being associated with developing world factories where under-investment in working conditions leads to another Rana Plaza-type disaster. It could also result from customer protest especially for those who want their premium/luxury product to be made in a market that is actually associated with luxury.

Some companies, particularly the global fast fashion brands, would argue that only developing markets have factories large enough to undertake the immense volumes they need. However, that would not be the case for most brands, particularly luxury names which produce in much smaller volumes.

Some companies may also argue that they undertake overseas production in order to naturally hedge foreign exchange risk. This would only be viable for markets in which they sell as well as produce. The point to note here is that the Chinese are renowned for eschewing Chinese-made products. As for other developing world markets, customers there would be few. The developed world represents the majority of customers.

I would also argue that if these brands really did care about pay and working conditions then they could start by paying their interns. As the saying goes - charity begins at home.

For my company I have to consider whether our unwavering ethics will leave us, not only in the wilderness, but uncompetitive.

If my peers have the material advantages of cheap manufacturing and free interns - neither of which I choose - I could also find myself between a rock and a hard place...

Donald Trump Hair And Make Up Tutorial: Get The Republican Look

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The republican presidential hopeful Donald Trump has been making headlines by spreading 'controversy' across America.

He has also been mocked for his interesting style and one YouTube vlogger has used this to tackle the media giant... by using a make up tutorial.

So if you want to get the Donald Trump look, wait no longer and follow this unique guide:



SEE ALSO:

Go Your Own Way and Create Your Own Unique Dressing Style!

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I didn't have a clear vision of becoming a fashion designer and an entrepreneur when I was young, but dressing right and appropriately was always part of my upbringing. My mother, who is one of the most fashion conscious women I know, put me in charge from a very early age of selecting her wardrobe in the shops, choosing her outfits for important meetings, special occasions and holidays. Looking unique and one of kind was her fashion religion. It was always key for her that her look had to suit her, be comfortable to wear, fit the occasion and be appropriate in that moment to wear. She said anything else would not make her look like a fashion pro, but like a fashion amateur. Fashion is there to empower you and to bring the best version out of you and not to feed and expose your body weaknesses and insecurities. Therefore liking something is not reason enough to wear it. You need to know yourself and its rules first before you are ready to break them and start to play and have fun with fashion. Otherwise it will just do the opposite.". To this day she has a power wardrobe that reflects always her current her. So, I guess the skill set and knowledge was always there, but it took a few turns before I followed my fashion vision and put into action.

As a result I have always seen fashion very differently to most women. For me, fashion is a tool to look my best by dressing towards my body strengths rather than my body weaknesses. They are not are not miracle tools where everything and anything goes just because it is in fashion! This early experience combined with the difficulties finding a dress desk to dinner was the inspiration for my fashion label Michaela Jedinak.


"The woman who follows the crowd will usually go no further than the crowd. The woman who walks alone is likely to find herself in places no one has ever been before." Albert Einstein


I wanted to be one of the fashion pioneers who is creating, designing and selling fashion differently not going down the usual fashion path by designing collections for the fashion shows, create fashion that is short lived, doing wholesale or selling it through a physical store . I wanted to design dresses for senior business women - a market that is constantly overlooked, because fashion constantly focuses on day or party or weekend outfits that are not suitable and appropriate to wear to work. These women are constantly on the go, because they have a busy lifestyle and therefore they need a dress that fits it. Dresses that women can rely on 100% throughout the day, that allow them to move with ease and which make them feel confident, comfortable and reinforce their performance. To me the dressing code for work is: Professional, appropriate, comfortable and should make you not only look and feel good but as well strong. As result I am very passionate about empowering women to dress for their body shape and to discover their own style identity.

My inspiration comes from designers such as Coco Chanel who said: " Fashion is like architecture- it is a matter of proportions" and " In order to be irreplaceable one must always different" My design concept challenges traditional fashion rules as most designers only design for one idealised body shape. Dressing right for your body shape has nothing to do with plus sizes although people often confuse size with shape and fit with suitability.

We have as well our unique STYLE DNA and therefore all need a different dressing code to look our best. Dressing right takes simply strategy.

My mission is to empower all women to dress for success stop comparing themselves to others and playing the daily guessing game "does that look good on me. Even if you are as beautiful as Angelina Jolie, why do you want to look like her. You will be always a copy and never the original. It is such a negative outlook this constantly comparing.

Even if we share the same dress size it doesn't mean we can wear the same dress or the same dress will look good on all of us. There are an infinite number of physical features and each person has their own unique combination of these. Dressing right is all about creating visual balance in your look.

When it comes to looking good, it's not your size or shape that matters, it's the fit of your clothes. But fit doesn't equal suitability. Just because something is available in your size it is not guaranteed to deliver an attractive visual balance in your look. Also, we should not believe that a beautiful dress will make us look beautiful. It won't- but the style of a dress - no matter the brand or designer - will always make us look beautiful.

So, be your own fashion expert and lead from the front. Know yourself first - before you dress yourself. That's why I encourage them to invest in a quality timeless styles, rather than following every fashion trend that was not designed for their body shape in the first place! I believe there is a perfect dress for every woman- it is just not the same one.

Dressing with success is like doing business- you are focusing on your body strengths and not weaknesses and combine with what makes you unique- one of kind! Therefore I decided to design with women's body shape in mind. My vision was to design dresses that women love to wear over and over again. So, quality in fabric and English Craftsmanship was key for me. Also, I didn't want to hold stock and decided to focus on made to order, which gives room for customisations and creating unique dress designs a. My dresses are modern classics with a sense of fun. I love colour and to use colour it not only for expressing yourself but also to use it as tool for creating visual balance in a woman's body shape. It allows each wearer the opportunity to add their own style signature and personality by wearing the same dress in a different way. In order to embrace the diversity in women's body shape in full our label Michaela Jedinak has created more than 70 dresses to suit women's body shape. My dresses will bring out the most powerful version of yourself.

So, go your own way, as you shape the world we live in- and while you are doing make sure that the outside is the reflection of being your own fashion expert and the most powerful version of yourself. Be true to yourself and be brave and strong doing it your way by dressing in your very unique way. Set your aim for individuality rather aiming being a bad copy of someone else.

#GrowingUpWithCurlyHair Will Answer Your Questions About Curly Hair

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There are certain beauty truths only people with curly hair know, which is why a bouncy barnet can be a source of fascination for those with naturally straight hair.

So in the interests of satisfying curiosity once-and-for-all we have gathered together the #GrowingUpWithCurlyHair images shared on Twitter that best encapsulate life with curls.

The Questions

1. Why don't you brush your hair?









2.Why won't you leave the house with wet hair?






3. So why don't you blow dry your hair?






4. Ok, so how about you wash your hair the night before?






5. But if you plait your hair before bed problem solved, right?




SEE ALSO:

Things Only Curly-Haired People Will Understand

In the Hairdressers: What We Say Vs What We Think


6. Why don't you want to go on holiday to Italy/Greece/The Seychelles/*insert name of humid country here*?






7. Why don't you just try something new?






8. Don't you know how lucky you are? People pay to have hair like yours.






9. Can I feel your hair?







Stop Telling Fat Girls They Are Beautiful

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I've been involved in the plus size fashion world for over four years now as a style blogger. I've been a plus size woman for over 20. There is no getting away from the fact the industry, as a whole is highly politicised. Being a fat woman isn't always easy, so selling clothes to a fat woman can be a minefield. The shopping experience can be emotionally loaded, brands are dealing with women who might not be happy or confident, they might be in transition, hoping to lose lots of weight, or like my little corner of the world, boldly confident and gagging for the newest trends. Generally though, I think most plus size women want to be able to access clothes easily, at affordable prices that fit well. And even that can be difficult sometimes.

As a plus size blogger, even if you deny it, and say you're just in it for the pretty fashion, making yourself visible on an open forum like the internet is a political statement in itself. It is a well dressed, stylish two-finger salute to society. A society that, on the whole thinks you should be locked away, wearing a black sack until, one day magically you will emerge thin and acceptable. Until that day, you don't deserve respect, opportunities, love or kindness. Harsh, but true. It's a difficult arena and as such the plus size retailer can find themselves in a unique position.

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Image bloggers own

Not only are they touting the latest fashions and keeping up with consumer demand like their smaller sized counterparts, they are also acting as cheerleader and encourager. There to reassure the not so confident amongst us, that it's okay to enjoy fashion and that you do deserve to treat yourself. But with that comes this sometimes overwhelmingly saccharine marketing ploy to 'beautify' the plus size woman and play to their insecurities. It's a daily onslaught of sickly sweet messages about inner beauty and being yourself. Which, on the surface is great - of course it is important to reassure plus size women they are beautiful, goodness knows the world has spent an awful lot of time telling us we're not, but, isn't it time we evolved from the 'poor little fat girl, we'll make it all better' marketing material? Isn't it time we were spoken to as equals, much in the same way our thinner sisters are? Isn't it time to see slick advertorials, or fun, carefree fashion focussed images?

I have been a size 32 right down to a size 20, I've always been fat, in various shapes and sizes, but I have also always been beautiful and that was never in question. I disliked my larger body because it was inconvenient, because the world I lived in didn't accommodate it. I couldn't find great clothes in my size, I always had to have a seatbelt extension on the plane, when choosing a chair to sit in at the pub or at a family barbecue, I would first survey it and decide if I would fit in it or if it would indeed take my weight. So I made the decision after years of dieting to have weight loss surgery, it wasn't easy and to this day I still suffer the devastating effects it has had on my body and health, but, cosmetically I can now fit in the chair, and do up the seat belt and buy better clothes. But despite all of that, despite my lack of access to things a thinner person takes for granted, I still knew I was beautiful, I still had an active love life, a well paying job and friends and family that loved me very much. You see, despite society's and the plus size fashion industry's preconceptions about the average fat girl, we are capable and ready for so much more. We are bold and bright and intelligent and worthy of dynamic communication and product and we want it now.

I am greeted, on a daily basis, by plus size women who are waving their hard-earned cash in the air, desperate to spend it on clothing, some want fast fashion, trend led pieces, others want classic, well made wardrobe staples that will stand the test of time. The plus size customer is just as complex and varied than that of the straight sized woman, yet it would still seem the industry is playing catch up.

So I put it to you, plus size purveyors of style and trends: Stop telling fat girls they're beautiful and start giving them what they really want, awesome quality, wide choice, well fitting fashion. We know we're beautiful, now give us the clothing to match.

Why Some Black American Men Are Dressing In Suits To Stay Safe

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A new article by website Mashable has given an insight to the true state of race affairs in America, revealing the dress code some black men are adopting as a means of survival.

The piece, titled Black Armour, shows how men are dressing smartly to feel safer on the streets or to avoid police suspicion based solely on the colour of their skin.

Mashable describes the dress code as sending the message: “I’m safe. I don’t pose a threat. You can trust me.”



American fashion blogger and creative director Sabir Peele, who was interviewed for the Mashable piece



While the article notes that many black American men, like style blogger Sabir Peele (above), dress up simply because they like to, it also reveals how many do so just to avoid being labelled a "hood" or a "thug".

But even Peele has noticed the difference in how he is treated, depending on his outfit.

"I don't necessarily dress up because I want to deflect any attention from police, no. But I wonder if people would be questioning why a black man is at places, like a fancy hotel, and staring my way if I wasn't suited up like I usually am," he said.




28-year-old Alex Peay, the founder and president of Rising Sons, a non-profit based in Philadelphia that focuses on empowering and supporting underprivileged minorities, told Mashable that he prefers dressing comfortably, but wearing fashionable clothes is like "armour" to him.

“When I have a suit on I feel like all of a sudden, the world sees me differently. Cops aren’t staring, people wave back, people shake my hand, they open the door for me. It’s like I’m the president of the United States,” he said.


But with 699 reported police related deaths in 2015 so far, something really needs to change - and that shouldn't be people's outfits.

SEE ALSO:

The Business of Men's Fashion

Why There Needs To Be An Empowering Movement For Plus Size Men

It's Harder Being a Man, Right?


Cecil The Lion's Death Inspires Designer At Africa Fashion Week London

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The death of Cecil the Lion inspired the creation of a beautiful dress on show at Africa Fashion Week London.

"When I saw the lion on the TV I was deeply deeply shocked," said designer Mary Martin to the BBC World Service.

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Martin explained that she decided to make the dress in black out of mourning for Cecil.

"The big fluffy bits along the top is the tulle, which is the lion's mane," she added.

"Different textures of tulle which I've attached to the dress. The back has got the silkiness and fineness of the lion's body"

Martin made the dress by hand and says that since learning of Cecil's death she has worked day and night to complete the dress in time for the fashion week show.

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Mary Martin with another of her creations at Africa Fashion Week London




Martin's dress was shown at the fifth annual Africa Fashion Week London, at which emerging and established designers showcased their work.

SEE ALSO:

Cara Delevingne And Fashion Stars Speak Out About Cecil The Lion

Graduate Who Broke The Internet With Her African Prom Dress Designs Naturi Naughton's BET Awards Outfit


Scroll through the gallery below for more highlights from Africa Fashion Week London 2015.


Emma Watson HeForShe Campaign Calls For Gender Equality In Fashion

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Emma Watson's HeForShe campaign just inspired us all again with this amazing new video for Vogue.

Broaching the important conversation about gender equality within the fashion industry, the UN Women Global Goodwill Ambassador and September Vogue cover star shares her thoughts on equal rights alongside leading fashion designers.

Stella McCartney, Jonathan Saunders, Erdem Moralioglu and Bella Freud join Watson in the video, where they each answer her questions - including "Are you a feminist?" and "What are the biggest challenges facing women in fashion today?"

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"I have big hopes for gender equality in the fashion industry. I think it’s really improving. I’ve seen some very positive steps towards equality in the industry," Watson says in the video.

"I think there’s a lot of racism, I think there’s a lot of sexism. I’d really really love to see a more diverse representation of women and men in any way that makes them feel empowered."

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Stella McCartney: "We need to give a better message to women of all ages, all sizes, and all nationalities."

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Jonathan Saunders: "We need to be really careful with the images we produce. Something that empowers women rather than making them look weaker and more fragile."

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Bella Freud: "The real thing about equality between men and women is fair pay."

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Erdem Moralioglu: "I'd like to think the world is evolving into a place where your sex isn't going to limit you in any way, shape or form."

SEE ALSO:

This Is Emma Watson's Feminist Response To Those Prince Harry Rumours...

Emma Watson On How She Overcomes Anxiety

Emma Watson Wants To Spend International Women's Day With You



Man Slut Shames Young Woman On Tube For 'Revealing Outfit', Sassy Fellow Commuter Defends Her Like A Boss

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When a middle-aged man had the audacity to comment on a young woman's "revealing outfit" on the Tube, he didn't expect to get taken down by another passenger in front of the entire carriage.

Thankfully, that's exactly what happened.

Scott Sparrow was travelling on the Central Line on Monday evening, when he witnessed what might possibly be the sassiest take down we've heard to date.

"I am having such a wonderful day on the tubes I can't not share this story," he wrote on Facebook.

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Sparrow was sat next to a woman in her mid-to-late twenties wearing a "revealing dress", when an older man (thought to be in his fifties) leaned over to her and says: "Have some self respect when you dress yourself."

Appalled by his remark, a second woman, who is much older ("almost dead" is the turn of phrase Sparrow employed) and super sassy, couldn't help but shout out to the opinionated man. And suffice to say she is our new hero.

"She can wear or not wear whatever the fuck she likes," she shouted. "Even if she was naked with a sign pointing to her fanny [she said fanny on the Central line by St Pauls] and the sign pointed to her fanny which said ...PARTY CITY ALL INVITED...then that would still be none of your bloody business now fuck off back to your bored wife!"

Well said.

SEE ALSO:

Men Watch Footage Of Their Girlfriends Being Catcalled


Is 'Tat-Calling' Street Harassment or Tattoo Appreciation?



See the full exchange below:

I am having such a wonderful day on the tubes I can't not share this story. Let me build the scene:Central Line between...

Posted by Scott Sparrow on Monday, 10 August 2015


[H/T Stylist]

Victoria's Secret Model Wedding: Kate Grigorieva Gets Married In Zac Posen Wedding Dress

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This is Kate Grigorieva, one of Victoria's Secret's newest Angels...




The Russian model got married on Sunday to her fiancé Alexander in St Petersburg.

И мы СЧАСТЛИВЫ ❤️❤️❤️люблю

A photo posted by Катя Григорьева (@_kate_g_) on




The 25-year-old supermodel wore a beautiful lace mermaid gown designed by Zac Posen for his David’s Bridal collection.

thank you so much @zac_posen for my wedding dress ❤️ #zacposen #wedding #kategwedding

A photo posted by Катя Григорьева (@_kate_g_) on




Grigorieva's bridesmaids were decked out in an array of lilac and lavender dresses.

@_kate_g_ #kategwedding

A photo posted by Irina Sharipova (@irinasharipova) on




They all looked seriously stunning.




The former runner-up on Russia's Next Top Model rocked a low chignon and glowing makeup.

#mammagotmarried @_kate_g_ love you #отрастилищекипередфешнвиком

A photo posted by Irina Sharipova (@irinasharipova) on




And obviously made sure to rep Victoria's Secret in their silk bridal dressing gown.




SEE ALSO:

There Could Soon Be A Plus Size Victoria's Secret Angel

What Happens When You Work Out Like A Victoria's Secret Model?

Guy Ritchie And Jacqui Ainsley's Wedding Photos Reveal Stunning Phillipa Lepley Dress


Louboutinize This: We Try The New Christian Louboutin Photo Filter App

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Do you hear that? That's the sound of Christian Louboutin's entire marketing team quietly weeping at the brand's ill-advised attempt to join the ranks of iPhone photo editing software.

On paper it sounds great: A new free app from the developer of shoes that cost more than our rent, to make users seem cooler to people they don't even know. Why wouldn't that appeal to the social media generation?

Well, here's why not: Firstly, because the market is already highly saturated with the VSCO Cams and Facetunes of the world. And secondly, because there are only three filters on Louboutinize and all of them are awful.

Here's what happened when HuffPost UK Style tried to "Louboutinize" our lives...

louboutinize

First up was Rouge. The filter that completely submerges your shot in Louboutin’s signature shade so you can literally "paint the town red" - according to the brand.

I painted my desk red and it felt like I was in hell.

rouge

Next, Crystallize. Please note, the tagline for this filter: "Add a little sparkle to your photos and crystallize a memory forever!"

Crystallize a memory. Forever. I'm not quite sure what part of the below photo I'd want to remember forever, but at least I now know what taking a selfie would look like if I happened to smash up my screen in a drunken rage.

crystallize

Finally, Legs. I can get behind Legs because you can swipe through the different options to envisage yourself with the bottom half of fun things like a CanCan girl or a football player, to create some sort of horrible centaur.

legs

We reckon Louboutin should just stick to the shoes (and the lipsticks, dear god the amazing lipsticks).

SEE ALSO:

Can 'Squinching' Make You Look Better In Photos?

Kim Kardashian's Makeup Artist Reveals Her Selfie Beauty Secrets

Christian Louboutin 'Nude' Shoe Range... Because Shoes Aren't Just For White People


Slick Chicks: Knickers You Can Take Off Without Getting Undressed

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A new design innovation has got our knickers in a twist.

We have gone our whole lives thinking there was just one way to put on a pair of pants, but designer Helya Mohammadian has just revolutionised our underwear options - with a pair of knickers you can remove without taking off your clothes.

slick chicks

Mohammadian's brand Slick Chicks creates knickers with hook and eye clasps down the sides - similar to what you find on the back of your bra - so you can even take them off while sitting down.

These knickers could signal the end of the behind-the-towel-shuffle for women who want to slip them off in public changing rooms without exposing themselves to the entire room, (yes, we know we "should" all be so body confident that we're happy to strip off anywhere, but some of us just aren't that way inclined).

slick chick

These knickers are also set to speed up our morning routine. No more will we envy men who can just slip on any pair of pants without any forward planning about what outfit they are going to wear.

If you can put on your knickers after your trousers than there is no need to decide which pair of pants you'll be wearing - bikini brief, thong or boy short in black, white or nude - until after you've got dressed.

SEE ALSO:

These Period Pants Stop Leaks So Women Can Get On With Their Lives

Why My Father Bought Me My First Bra


Mohammadian came up with the idea for Slick Chicks after taking part in an indoor cycling class.

She says she felt a little "un-fresh" post work-out and decided she wanted to change out of her underwear, but she didn't want to queue for a shower or use the overcrowded locker room to change.

It was at that moment she says she came up with the idea of easily removable underwear.

"It's a convenient way of wearing underwear without having to bend over and take off all your clothing," Mohammadian told Mashable.

slick chicks

"Whether it's an expectant mother, someone with a physical handicap or someone who needs assistance changing, the easy clasps make it easy for anyone to change themselves," Mohammadian adds.

"You can be active, you can be pregnant or in a wheelchair, but know that with this underwear you can really be able to do it yourself."

Slicks Chicks cost $26 to $28 (approx. £16.70 to £18) and can be shipped to the UK.

The Two Wedding Dresses Trend

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You may be finding it hard enough finding one wedding dress, but believe it or not, there is a new trend around, the two wedding dresses trend.

As weddings are becoming more lavish, a lot of brides-to-be are having wedding celebrations over several days or even two weddings. Poppy Delevingne wore Chanel couture for her London wedding and then opted for a totally different, but equally as beautiful Pucci bridal gown when she had another wedding in Marrakech.

Even if brides-to-be are only having one wedding, they can still choose to have two wedding dresses i.e. one more formal bridal gown for the ceremony and another more relaxed outfit (even wedding trousers) for the reception.

When Beatrice Borromeo married Princess Caroline of Monaco's son Pierre Casiraghi recently, she wore a Georgio Armani wedding dress for the religious ceremony and then changed into another dress by the designer later on for the reception.

Beatrice Borromeo is not only the high profile figure who changed into another wedding dress for her reception. Did you know the Duchess of Cambridge changed into another Alexander McQueen wedding dress for her reception?

Nobody can forget her absolutely stunning dress that was designed by Sarah Burton for Alexander McQueen for her ceremony to Prince William. However, you may not remember that she changed into a strapless gown by the same designer later on in the evening. The ivory satin gown was strapless and featured diamanté detailing around the waist. She wore a white angora bolero too. She also changed her hair and wore it completely down with no tiara or hair accessory.

One of the reasons why I think this two wedding dresses trend has come about is not only because weddings have become more lavish, but I also think it is because most brides-to-be have dispensed with the 'going away outfit' that they used to change into at the end of the reception before leaving for their honeymoon. Nowadays brides don't need a 'going away outfit' as they party on late into the night at their wedding reception and generally stay overnight before departing for their honeymoon the next day. I personally used to love the 'going away outfit' as it gave brides another opportunity to wear a dress or suit that was very elegant and obviously very different to what they wore ever day.

If you also loved 'going away outfit's but know it is not practical to wear one on your big day, we think you should definitely embrace the two wedding dresses trend. OK, to wedding gowns may dent your bank balance, but if you opt for a shorter dress, you could definitely wear it on your honeymoon too!

And even if you don't want to wear a shorter dress and just like the idea of having two wedding dresses on your big day, we think you should definitely embrace the trend. After all, if you do, not only will you be 'on trend,' but your 'engaged friends will undoubtedly follow in your footsteps

After all, who wants to be a fashion follower when you can be a fashion leader.

The Best Advice And Products For Bleach Blonde Hair Like Kylie Jenner

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Kylie Jenner caused something of a sensation on her 18th birthday when she stepped out with waist-length platinum hair, almost erasing the memories/memes of sister Kim's foray into blondeville.

But before you go hitting the bottle yourself, it's wise to keep in mind King Kylie's hair is most likely just a super-realistic wig from Tokyo Styles, the man behind her amazing blue 'do.

Having healthy-looking bleach can be tricky, but it is possible if you take heed of the following advice.

kylie jenner

HuffPost UK Style spoke to the aptly named salon Bleach London about their top tips for bleached locks, plus we share the best products that genuinely fixed our hair when it felt like straw and we wanted to cry.

Washing Hair

The easiest way to retain moisture is to avoid daily shampooing. Instead, wash once or twice a week and always use luke-warm water, as hot water will scald and dry out your hair, much like heated styling tools.

Don't use protein treatments more than once a week - as over using keratin products can cause hair to become dry and brittle. Instead, alternate super-rich treatments with lighter shampoos and conditioners.

kerastase
Kérastase's new Resistance Therapiste range is formulated for the driest and most damaged of hair. Try the Shampoo and Masque, £17.50 and £28.50 from Kerastase.co.uk


After washing, don't vigorously towel dry hair as this will roughen the cuticle causing frizz and split ends.

Dry your hair as gently as possible by patting and squeezing with a towel. Never sleep on wet hair, unless you want to wake up with a bird's nest.

Styling Hair

Daily heat styling is one of the most damaging processes for your hair and should be kept for special occasions only.

If you must use a hair-dryer or irons, always use a heat-protector product with as many moisturising ingredients (such as Argan oil and wheat proteins) as possible.

styling
Use Bumble and bumble Mending Complex, £25.50 from bumbleandbumble.co.uk, and Wella SP Luxe Oil, £15.90 from LookFantastic.com, daily for their powerful repairing properties


Brush your hair often using a Tangle Teezer or Mason Pearson bristle brush. Cheap, hard-bristled brushes can be aggressive on your hair.

Sleeping on a silk pillow case will also cause your hair less stress and friction, which will result in less breakage.

Perfecting Your Colour

If you want silver or white hair, you'll need to wash your hair with silver shampoo once a week. This will reduce brassy tones and keep your colour looking fresh.

toners
Try Bleach London Silver Shampoo, £5 from Boots.com, for a platinum look or KC Professional Color Mask in Pearl, £12.95 from LookFantastic.com, for a subtle champagne hue.


Don't wait too long to get roots re-done as your scalp generates heat which helps lift your hair to a clean, white colour for the first half an inch. Leave it too long and and you'll get a brassy band - every four to six weeks is best.

Dying your hair when its in bad condition will only cause extra strain. Make sure your hair is at optimum health by using hair masks two weeks prior to your colour treatment and avoid washing two days before as this makes your scalp over-sensitive.

SEE ALSO:

All Your Questions About Curly Hair Answered (So Please Stop Asking)

How To Get Khloe Kardashian's Half Bun Hair

Finally, A Magazine Dedicated Entirely To Redheads


Waste Re-imagined: Throwaway Fashion Comes Back to Life

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For sustainable fashion advocates out there, the impressive reality of recycling in fashion today is not big news. However, to many (including myself until recently), the words recycling and fashion, especially in the context of aesthetics, present somewhat of a paradox. While the necessity to recycle and the urgency for change cannot be overlooked, when it comes to what we look like, these crucial ideals are often not enough to lure open the purse strings.

The union of soggy cardboard boxes or half rinsed milk bottles with the expectations and desires of the fashion forward seem an unnatural match. And the concepts of desirable fashion and discarded waste appear destined to be mutually exclusive. Or at least until now.

The concept of recycling in fashion is no new kid on the block, but its often bygone style and hint of piety can cause it to be unpopular. But now, a new wave of interest and innovation has it leaping and bounding up the style stakes. 'Waste isn't waste until we waste it', said Will.i.am recently, and while I'm not a devoted fan, if Will says it, it must be cool.

There are three ways to recycle in fashion. The first and perhaps the most familiar, is by customising clothing you already own and thereby giving it a new lease of life. The second is by using raw materials composed of recycled fibres and/or products to make something new. And the third, and perhaps most interesting, is by re-imagining waste that would otherwise be thrown away, to create an upcycled product.

Antonia Edwards of The Upcyclist says, 'To be able to create beauty and elegance from waste takes imagination, innovation and skill.' I know very well the limits of working exclusively with responsibly produced raw materials, and they can be considerable in terms of realising design ideas. To make the desirable out of the undesirable is certainly a valuable skill in this competitive industry.


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Image courtesy of mosevic.com



British brand Mosevic is one such label working to embed the concept of recycling into their manufacturing process. The designers behind the brand began by sourcing countless pairs of second hand jeans from charity shops to develop a material they call 'Solid Denim' (layers of 100% cotton denim bonded together with resin resulting in a strong, tactile material suitable for eyewear). During this process it occurred to them that using these recycled materials could in fact be part of their business model. Mosevic are working towards finding a steady supply of waste denim and an eco resin in order to provide a 100% recycled and biodegradable product in the near future.


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Image courtesy of lostpropertyoflondon.com



Lost property of London is another home-grown brand incorporating recycling into their classic and minimal accessories collections. Last autumn they used offcuts of wool from a Scottish mill and this winter it will be quality canvas from a theatrical supplier.

According to research at the Ethical Fashion Forum, about half of the textiles we throw away in the UK can be recycled. That's a lot of waste, and these two labels are demonstrating the crucial part brands have to play in the fight to dispel the negative connotations associated with recycled materials.

It's time for designers to look at waste as an ally, offering innovation and opportunity and for consumers to give their rubbish a second chance. Not only is this important for the wellbeing of our planet but these visionary brands show us how original and beautiful it can be too.

This post was originally featured on the study 34 blog

Kendall Jenner And Hailey Baldwin Aren't The First Celebrity BFFS To Get Matching Tattoos

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Kendall Jenner and Hailey Baldwin have solidified their friendship by getting the most adorable matching tattoos.

The supermodel pals revealed their new inkings on Baldwin's Snapchat, posting a photo of their fingers with identical broken hearts (maybe a reference to those friendship necklaces we all had in the 90s?).

kendall jenner hailey baldwin

Baldwin captioned the photo "Hails n Kenny", but quickly deleted the shot - perhaps after getting in trouble from their parents.

Jenner, 19, had previously stated she would never get tattooed, revealing to Allure magazine: "I have a really weird thing about 'forever.'"

Check out Kendall and Hailey's new tattoos below, alongside our other favourite celebs' (very permanent) declarations of friendship:



SEE ALSO:

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Kendall Jenner's New Calvin Klein Advert Is Quite Something

Carrie Bradshaw Apartment: Sex And The City Writer's New York Home Up For Sale

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Ever dreamed of living out your days in a real life version of Sex and the City, complete with fancy-pants New York apartment, flowing Cosmos and your very own Mr Big?

Well, all that could now be yours as the real life Carrie Bradshaw, author and producer Candace Bushnell (whose column inspired the TV series), has listed her glamorous Greenwich Village home for sale.

It will set you back a cool 2.65 million dollars (around £1.7m), which may seem pricey, but Mr Big is actually included - actor Chris North lives in the same building.

*dies*

candace bushnell
Sarah Jessica-Parker with Candace Bushnell at a New York event in 2008


While the one-and-a-half bathroom pad (what does that even mean?) doesn't actually bear much resemblance to Bradshaw's Upper East Side apartment, it does boast an impressive amount of wardrobe space.

See Bushnell's apartment in full below (and try not to immediately resent your tiny London flatshare):



SEE ALSO:

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12 'Sex And The City' Characters We Wish We'd Seen More Of

Models Denise Bidot And Ashley Graham Reveal The Secret To Their Success

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Denise Bidot and Ashley Graham are two women proving that learning to love your body will not only make you happier, it can also open up opportunities and lead to great success.

A photo posted by Denise Bidot (@denisebidot) on






Bidot, 29, is the first "plus-size" model to walk two New York Fashion Week runways for "straight-size" brands, she has also appeared in shoots for Forever 21, Levi's, Macy's and Zizzi Clothing, as well as fronting swimsuitsforall’s Beach Body. Not Sorry campaign, which aims to inspire women to be more confident in their own physiques.

But she says none of that would have happened if she hadn't first learnt to love her body.

"I saw a post on Craigslist that said, 'If you love your body, come try out.' So I said, You know what? I do love myself. Submit," she told The Cut.

"It ended up being in a segment on The Tyra Banks Show that was encouraging body empowerment and featured a girl who had body dysmorphia.

"They made me go out on national television and walk the catwalk in just a bra and panties. It was just the refresher that I needed."






Graham's modelling card sits alongside Kate Moss and Lara Stone at her IMG agency and she has appeared in top fashion magazines including Harper's Bazaar, Elle and Vogue. She has also launched a lingerie line and given a TEDx talk on body confidence that went viral.

Yet, the 27-year-old hasn't always felt beautiful. She told Yahoo that she used to look at her reflection and think: “You are so ugly, you are so fat, this is disgusting.”

"It hit me one day," she said.

"What am I doing? My mum didn’t raise me like this. My aunt did not raise me like this.”

So she started looking in the mirror and telling herself, “I am beautiful, and I do have a great body.”

“I didn’t believe it for the first few months," she admitted. "But I read in a book that, if I actually looked myself in the mirror and said it and meant it every day, it was going to happen.

"I started loving my body, I started working out, and taking care of myself."

We may not all be able to be models like Graham and Bidot, but learning to be comfortable and confident in our own skin is something we can all benefit from.

SEE ALSO:

There Could Soon Be A Plus Size Victoria's Secret Angel

Why There Needs To Be An Empowering Movement For Plus Size Men

This Project Is Proof That Body Positivity Saves Lives


Cara Delevingne Best Looks: See The Supermodel's Top 5 Fashion Moments

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The amazing Cara Delevingne turns 23 today and since bursting onto the scene six years ago when she signed with Storm Models, we couldn't imagine what the fashion world would be like without her.

Delevingne is one supermodel who's never been afraid to mix it up, stamping her own unique style (and facial expressions) on the red carpet.

To celebrate the model-turned-actress' birthday, we've picked out the best 5 looks she's ever rocked:



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Cara Delevingne And Alexa Chung Get A Minion Makeover

Hilarious Instagrammer Shows How Ridiculous The Life Of A Model Can Be


The Hope for Change

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When shopping for work clothes in a local shopping mall, I realised that I no longer knew what I was meant to 'be' in society's eyes. I should go to the gym and squat but also fit into skinny jeans perfectly.

I should be good at contouring (which up until a few days before, I assumed to be the body kind). I should be girly and innocent. I should take control and be strong. All these images and concepts have bombarded me day after day from the age of 10, when I first picked up a 'glossy' teen magazine. I have struggled, like many, to feel good about who I am without pushing myself to fit society's current 'it' body shape and way of thinking.

As I have grown older, shopping has become more of a chore, than the enjoyable experience marketed to us. It would seem this rang true for many, judging from the dialogue my Open Letter to Topshop started. That is why I started my campaign, to ask for standardised sizing across all clothing retailers. At least that way, we could have one less way for society to shame us.

Now aged 25 I've discovered that in fivd different stores I varied from a size 6 to a size 12. I reached my limit of tolerance. In Topshop, the mannequin was raised on a podium and haunting in its stance. It stood for everything I despised about the way women are portrayed.

My girlfriends, my mother, my sister, cousins, aunties and peers, have all struggled with body image at some point in their lives. Some have been affected worse than others, with their insecurities fuelled by the media representation of the 'perfect body'. In western culture during the 50s, societies 'perfect body' was all about hips. In the 90's it was all about bigger breasts.

Move on to 2015 however, and there is no one 'perfect body' courtesy of the media and fashion, but multiple. You would think this would make it more acceptable to be yourself, but no.

Instead it has created havoc with the way we perceive ourselves. How many times have your peers or women close to you uttered the words "I wish I had...longer hair/ a flatter tummy/ curves/ bigger breasts/ a bigger butt/ more tummy/ less cellulite/ no facial hair"? Image being just the tip of the iceberg of hate we throw at ourselves each day for not being what we THINK we should be.

The fact is though, there are so many issues like this that we as women, face every day. Did you know women are TAXED on sanitary items? That's right. Tampons. The government tax your tampons. The things that help you crack on with life whilst Aunt Flo comes to visit. Laura Coryton stood up and started a petition with Change.org to fight this. The petition 'Stop taxing periods. Period.' currently has 242,623 signatures and has sparked a conversation across all walks of life with plenty of media coverage raising awareness. Kiran Gandhi fought the stigma women's bodies and periods have in society, when she chose not to wear a tampon during her marathon run this week.

Of course we also have the 'No More Page 3' campaign. Lucy-Anne Holmes stood up and fought for The Sun to stop publishing images of topless women in their family newspaper. Personally I find it amazing that women are still 'sold' using this image. With so many strong amazing women, why are we still taxed, shamed and photoshopped to within an inch of cartoon like proportions for the enjoyment of others?

Recently, Protein Worlds 'Are you Beach Body Ready' billboard hit the headlines after Charlotte Baring started a successful petition on Change.org asking for it to be removed. Quite right too! As she said 'what is 'Beach Body Ready'? And who would not be?' These questions sum up exactly how I feel about the advertising of 'the perfect body'.

What is the obsession with 'the perfect' body and what even is it? It's not just weight that is the issue here either. I considered how many hours' women spend plucking, waxing and shaving their body before wearing a bikini, in order for society to not yelp and freak out. Hours and money spent on rituals that are so tedious and yet lead to insults and abuse if not obeyed. By the way, those 'for women' pink little razors with the delicate blades; we pay tax on those too. We are taxed, not only for the little essentials relating to our bodily functions, but also on the things society tells us we need to do to our bodies to make them acceptable.

What do the women above, you and I have in common? The hope for change. If something doesn't feel right or is offensive to you and others, stand up and fight it! Starting a petition on Change.org gave me the chance to stand up and start a fight against the concerning lack of standardised sizing regulations within the UK (we only follow EU guidelines). It will be a long process, but worth it to know that one day; we might actually be able to go shopping and find everything we need in our size. Without being made to feel like we are too 'fat' or 'thin' for certain stores that claim to stock our size. I no longer question my looks, weight or anything else about my body.

Instead I embrace my hips, my hairy legs (always a winner in the winter months) and my little flecks of grey hair. This is who I am, I like to enhance the way I look, but I no longer feel the need to change it to suit anybody other than myself. There is a lot more to me than my 'imperfect' body and by taking control of that, I can concentrate on the rest of my being. Something many of us have forgotten holds more value than being 'Beach Body Ready' as the corporate giants would have us believe (which can really only be achieved by wearing sunscreen and a bathing suit on a beach).
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