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London Fashion Week showcases a variety of fashion designers displaying their upcoming collections, but what British designers have you spotted among the crowds?

From well-known designers such as Henry Holland, to up and coming stars like Ashley Williams, there's plenty to keep your eyes peeled for.

The video above profiles 10 top designers at #LFW this year to give you a little reminder of why they've made a name for themselves in the fashion world.

1. Henry Holland.

Manchester-born Holland is the man behind the House Of Holland fashion label that showcases eclectic colours.

Holland's designs first gained attention in the noughties with his bold, 1980s-inspired T-shirts with slogans such as "I'll tell you who's boss, Kate Moss".

holland

2. Giles Deacon.

Initially working for well-known fashion houses including Bottega Veneta and Gucci, Deacon soon went on to launch his own label, GILES in 2003. He defines his own label as "dark and sexy".

Deacon designed playful clothes for his collaboration with High Street retailer New Look, called Gold by Giles which began in March 2007.

deacon

3. Lulu Guinness.

Lulu Guinness, OBE, is an accessories designer. She launched her iconic handbag collection in 1989 and most famously sells handbags, clutches, purses, suitcases, and makeup bags. Guinness was inspired by the idea of creating a "briefcase for women" which was vintage-style and pushed boundaries.

Her lip-shape handbags catapulted her into the limelight and got her an award for lifetime achievement in handbag design. The advertising campaign had the tag line: "Let your lips do the talking".

lulu

Learn more about other top British designers at London Fashion Week in the video above.

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Bonkers! How else could you describe a heart doctor in the middle of ground-breaking PhD research into de-mystifying the intricate fibres of our heart muscle who takes up triathlon as a distraction from desk work? Meet Dr Laura-Ann McGill, or LA as she's fondly known. She's a gifted doctor (I know this first hand - she's an ex-colleague of mine) who juggles pioneering medical work with national level sport and a hectic social life. Just back from a vodka-fuelled wedding in Poland, she sat down with me at The Hospital Club, London to talk career, sexism in the workplace (yawn, yes it still exists, but it's waning) sport, life and style. Buckle up - this Glaswegian lass has smarts, style and charm in spades. Oh and we're also post-photoshoot at Imperial College, so snaps (sorry!) to our photographer Nancy for the pics, clothes by me, styled by LA. Enjoy the ride!

When asked 'Why Medicine', LA, in her typical no nonsense style, explains that by a process of elimination (she's allergic to most animals, so that ruled out becoming a Vet and desk work was way too sedentary) she settled on what she loves most - people, academia and being run off her feet. Her nervous energy and love of meeting people every day and getting feedback from patients (she's firmly focussed on curative medicine, choosing cardiology over other specialities that are merely disease modifying and do not offer patients a cure) makes her that rare mix of smart, caring and tireless that makes for a brilliant doctor.

Wind forward to 2015 and LA is writing up critical findings from her research conducted at The Royal Brompton Hospital, London that will help us understand how and why the muscle fibres within the heart lengthen and shorten in multiple directions as the heart muscle contracts and relaxes. This may be the key to understanding why certain individuals suffer from Hypertrophic Cardiomyopathy - which can cause sudden death at a young age. LA explains that we need to understand how the heart muscle cells, or myocytes, change in shape and position during heart muscle contraction and relaxation and she has been investigating this using Diffusion Tensor Imaging, which incidentally creates gorgeous images in addition to the important anatomical and physiological information they provide (cue my brain gear change from scientific to creative - imagine programming the MUSE image below into digital knitwear!) For anyone familiar with MUSE's album The 2nd Law, remember the cover? It is a Diffusion Tensor Image:

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Reflecting on LA's workload and commitment to research I have to ask, 'why did you get Triathlon while doing your PhD?' Boredom at being desk-bound is the response. She talks me through her journey from seeing the Triathlon event on telly during the Olympics, finding out that Imperial College (where her PhD is being conducted) had a triathlon club and a brush with a streamer-laden bike-rider in her first triathlon event to eventually asking a fellow competitor where they got their fancy (GB) triathlon wetsuit, neatly leading up to her way surpassing her expectations and achieving GB level timing in several competitive triathlons and subsequent qualification for European and World Championship events. She was a sporty teen and a keen athlete but I nonetheless find it incredible that LA stops off at the Serpentine on her way to work to do her swimming training and cycles hundreds of kilometres per week. All the while we've had fun nights out after our photoshoot for the SS15 collection and the odd house party and after work drink, so she holds down a social life and time for family, who are her greatest influence and inspiration. She gives particular credit to her mum and dad, reminiscing about her mum's hysterically joyous reaction when she emerged from the water in her first triathlon and then popped up at all the best vantage points along the way.

Diverting to the subject of style after my rosy-cheeked response to compliments on my label (LA: I love looking at your pieces, wondering if I can identify the anatomical structures within them. The pieces are just beautiful - they fit well, they're feminine and interesting and the patterns are really eye-grabbing. BR: *blushes profusely* Thanks) we talk lycra. It's LA's weakness. Asked what piece of clothing defines her personal styles she replies 'Five years ago - skinny jeans. Now its probably lycra. Just lycra. My favourite phrase is "I had no idea I needed this". She's achieved platinum customer status at Wiggle and has a love/hate relationship with online shopping (loving the always available online shopping experience and delivery to the door - the drawback being how easy it is to spend! )

With a couple of months left to conclude her PhD and the World Triathlon Championships in Chicago this month, LA is in overdrive. She's heading back to clinical work in the NHS in October and in 18 months she'll be preparing to take on a Cardiology Consultant post - the milestone achievement of becoming a fully qualified specialist after a decade and a half of intensive study, work and research. Hats and lycra off, LA. We're cheering you on all the way. Thanks for the inspiration!

This is an excerpt from the full interview which can be found here

Follow LA on Twitter
Read more about LA's work here
See LA's shoot for our SS15 Campaign here
Photographer: Nancy Gibbs
LA wears the Brooke Roberts SS15 Rachael Skirt and SS11 Chunky knit top. For more info contact us

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Photo by permission of Pratibha Syntex

Given that the same amount of water is on the planet now as when it was formed, why are water constraints increasing and what has changed? The answer is rooted in our increased use and pollution of water - not just from fashion, but other human activities. Increased population and urbanization are key features in the growth in global demand for water for drinking, sanitation, food, and energy. According to the World Economic Forum, by 2030 four billion people are expected to live in water stressed areas and global freshwater demand will exceed supply by over 40 percent if this "business as usual" continues. With the apparel market expected to grow 3-5% in the same time, demand for water will exceed supply. It's clear that water efficiency measures alone - the mainstream fashion industry focus at present - will not solve the problem. The bottom line is that the human, environmental and business case for solving these water challenges is critical.

So how can we responsibly manage water and what does success look like? The UN Sustainable Development Goals out this month see success as a world where available and sustainably managed water is a human right for all. Solutions to get there include legislation, market and financial incentives that drive long term responsible water management. Price can be a major incentive if it reflects the true costs and benefits of water, but this is rarely the case. For example, if the cost of water and energy was accurately factored in cotton, it would cost around $US7.50 per tonne as compared to its current $US1.50 per tonne! If this was the case, sustainably produced cotton would be cheaper than conventional cotton. Other parts of the solution include infrastructure and technology that can leapfrog improvements and collaborations to scale action quickly.

The good news for fashion is that potential solutions from brands, suppliers, governments and NGOs have begun to emerge. On the government front, China's 2015 "Water Ten Plan" is the country's most stringent water policy to date. Under this, textiles are among the industries being hit hardest to clean up its act. According to Debra Tan, Director of China Water Risk, "Fashion is not only dirty, it is thirsty and since China has declared 'war on pollution' to protect its limited water resources, fashion faces unprecedented pressures."

Peak Performance Dyedron jacket, Credit: Tomas Monka/Peak Performance

From brands and suppliers some innovative low water and even "zero water" fashion solutions have emerged. For example, DyeCoo's zero water and process chemical free dye technology is being used by Nike in their (ColorDry) and in Peak Performance Dyedron jackets. For jeans, Levi Strauss & Co's Water-Less™ technology and production improvements have saved one billion litres of water since 2011. They have reduced the water used to produce a pair of Levi's® 501® jeans to about 3800 litres. Indian textile manufacturer Pratibha Syntex uses organic farming techniques and applies best available water efficient dyeing techniques to fabric manufacturing. With an eye on the future, they are pioneers developing highly water-efficient fabrics that are not cotton dependent.

So could "low or zero water" fashion be the next trend? What would it look like to use no water to make a garment, or better still, provide a net surplus to the local community where it is produced? We are already seeing "zero" replacing "reduction" for fashion's chemical and pollution impacts though initiatives such as the Roadmap to Zero Discharge of Hazardous Chemicals. This trend is also seen in other sectors where there is a shift away from a "doing less bad" approach to impact reduction to "enhancing" the communities and environment a business interacts with. I look forward to fashion that always gives us style while respecting every human's right to clean and sustainably managed water.

Dorothy Maxwell PhD is Director of The Sustainable Business Group , authors of the State of the Apparel Sector Water report for the recent Global Leadership Award in Sustainable Apparel 2015 (GLASA) at World Water Week 2015.

HuffPost UK Lifestyle is running a special series around Sustainable Fashion for the month of September. Livia Firth is creative director of Eco-Age and founder of The Green Carpet Challenge, and will be guest editing on 18 September. If you'd like to blog or get involved, please email us.

There are many misconceptions surrounding the word 'organic'. To most it spells overly expensive food produce, but we're now seeing more and more celebrities including Julia Roberts, Gisele Budchen and closer to home Michelle Keegan turning exclusively 'organic' for their makeup and skincare.

This month, the Soil Association' is running #CampaignForClarity to tell the beauty industry that 'greenwashing' is no longer acceptable. If you choose a product because it contains organic ingredients, you want to be sure that that is what you're getting, not just insignificant amounts of ingredients that hold no active properties. If you follow celebrity news, you'll have no doubt seen Jessica Alba's natural beauty company 'Honest' being accused of exactly that. It's all so confusing, no wonder the average consumer has no idea where to start.

So why go organic, and how can you tell which products are effective?

We're all intelligent consumers and appreciate that buying organic has a host of benefits to animal, people and planet. But the biggest myth to bust is cost. Switching to an organic beauty regime can sometimes end up saving you money. Not only are they often cheaper than well known designer brands available in our favourite department stores, you'll also find many products (some listed below) that can double up for more than one purpose. And if you do spend a few pounds more, then you'll rest safe in the knowledge that your makeup doesn't contain low-cost synthetic ingredients, which keeps the costs down for high street brands.

Organic products are better for your skin. FACT. I bet most of you didn't know that some conventional skincare or makeup brands use plastic (yes there's plastic in your makeup which passes through your body) in their products to create that incredible finish.

There are many wonderful, accessible skin care brands out there that address every skin issue. Holland & Barrett stock some great entry-level brands, like Lavera (starting at £2.50), which has a comprehensive range of great products, as well as Purity, available at Superdrug (from £4.99). If you're looking for something more complex, Nourish Skin Range, Pai Skin Care and Aurelia Probiotic Skincare are fantastic.

Now that your skin is taken care, the need to cover it up becomes less of a priority. However, if you simply love makeup and can't loose the foundation, brands like Zao Makeup are gaining a huge following because they offer great range of colour cosmetics that considers all ethnicities (often the one thing lacking in organic and natural skincare, although that is certainly improving) and have great packaging to boot.

It takes approximately 28 days for your skin to renew, so using organic products is not an instant fix. Much like the principal of organic farming practices, which take a proactive approach as opposed to treating problems after they emerge.

If you do decide to switch, look out for organic certified brands to ensure there is a minimum of 70% certified organic ingredients. There are some brands that are very clean but don't carry a certification as this only exists for food items in some countries. Always check the ingredients, the less, the better!

Here are our top 6 must-haves which meet our criteria!

RMS Lip to Cheek - www.naturisimo.com, £28
This great multi-tasking product adds a pop of colour to cheeks and is perfect for daytime lipstick too.

Ilia Lipstick - www.blowltd.com, £22
This lipstick is highly pigmented, creates a creamy, semi-matte finish and is very conditioning for the lips. It comes in an excellent range of colours to match a number of skin tones.

Green People organic volumising Mascara - www.greenpeople.co.uk, £14.75
A natural, conditioning mascara that adds length and volume. It nourishes the roots and conditions the lashes for excellent definition.

Lavera liquid liner - www.pravera.co.uk, £11.50
This liquid liner has great definition and staying power. The easy to use applicator creates a fine stroke across the lid that is fast drying and long lasting.

Couleur Caramal eyeshadow - www.couleur-caramel.co.uk, £11
These highly pigmented shades structure, highlight and illuminate the eyes. Available in matte and shimmer options, they have a silky texture and excellent hold.

Kjaer Weis Foundation - www.beingcontent.com, £49
This cream foundation doubles up as a concealer and has great buildable coverage with a flawless, high-definition finish.

Image: Still of the film Unravel, directed by Meghna Gupta

But what happens when a piece of clothing is too worn to be, well, worn again? Has it reached its end of life? Judging by the millions of tons of clothing ending up in landfills across the world, one would think so. But it doesn't have to be.

Clothes that cannot be worn again can be taken apart. The "easy" way is via mechanical fibre recycling, which entails chopping the clothing into small pieces to create new fibre. But this process weakens the fibre, which still needs to be blended with a high proportion of new (or virgin, in industry speak) fibre. And only a small percentage of total clothing actually goes through this process.

But this process doesn't work if your old t-shirt is made of blended fibres. And we absolutely love those stretchy, fitted t-shirts, which usually have a bit of elastane. In fact, it is estimated that up to 20% of the world's clothing is made up of a cotton/polyester mix, which means these fibres cannot be "born again" as new fibre for clothing.

But perhaps not for long. Over the past few years, a number of research institutes and innovators (like Worn Again, Evrnu, re:newcell, Saxion University, Mistra Future Fashion, Deakin University, VTT, Aalto University and Tampere University) have been developing chemical recycling processes that can get more life out of those blended t-shirts. I have had the opportunity to speak with some of these guys to learn more about how such technologies can transform the way we use - and reuse - clothes. As Worn Again states, such technologies can create "Abundance for Everyone. Forever."

In other words, there is no end of life. Only end of use.

But we're not there yet. The processes for turning blended clothing into new fibre still need perfecting - and scaling - to help the industry eventually eliminate the concept of waste. So, in the meantime, there are some practical things that we - the customers who love stretchy t-shirts - can do.

Image: Swishing Party, courtesy of swishing.com

Love our clothes! We can be inspired by the tips from the Love Your Clothes movement, helping us to think about how we buy, use, and pass on our clothing.
For every new piece of clothing we buy, we can gift or swap an old piece... give it to friend, take it to a charity shop ,recycling centre, a "take back" scheme, or take it to swishing party.
Pull a Mark Zuckerberg. We should not be afraid to wear the same thing, every day, to work. Apparently, this also helps us to be more successful in our careers.
Check the labels. Until cotton recycling technologies really take off, a blended t-shirt (e.g. cotton and polyester) is harder to recycle than one that is of a single fibre - whether natural or man-made. Let's go for that 100%.
Tell our friends...and kids. The clothing we love is taking its toll on our earth. At least 350,000 tons of clothing end up in landfills in the U.K. alone. In the US, just 15% of used clothing and textiles are diverted from landfill and incineration. We all have a role to play. Let's spread the word and bring back our clothes.

And the more that we do that, the more we can give new life to our old clothes.

HuffPost UK Lifestyle is running a special series around Sustainable Fashion for the month of September. Livia Firth is creative director of Eco-Age and founder of The Green Carpet Challenge, and will be guest editing on 18 September. If you'd like to blog or get involved, please email us.

The naked dress will still be having a moment in spring/summer 16, but this time you'll actually want to wear it.

A world away from Kim Kardashian and Beyoncé's Met Gala numbers, Erdem's spring/summer 2016 collection just showed London Fashion Week a brand new way to bare it all.

erdem

Erdem spring/summer 2016

They may still be, for the most part, completely sheer but the naked dresses 2.0 are (dare we say it) almost demure.

Frills, florals, Victoriana - who knew wearing so little could cover so many new season trends at once.

See the collection in full below, including nipple-bearing dresses galore (fyi: also the perfect way to show off your super expensive bras):

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Catwalk shows during fashion weeks always hold the promise of being a bit of a spectacle with a few surprises in store for the audience.

So what does it take for a show to really stand out from the crowd?

With London Fashion Week in full swing, Ruptley News Agency has compiled a round up of five of the most craziest catwalk shows from around the world... and there's a few shockers in there.

Here's a preview.

Chocolate-covered dresses.

Aside from the worry that any body heat could potentially leave your outfit melting on the catwalk, these real chocolate dresses decorated with flowers look pretty incredible.

hcocolate

A catwalk with a difference.

Can you guess why these models - who simply look like they're strutting down the catwalk - deserve a place on this craziest catwalks list?

Watch the video to find out.

catwaks

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This blog is part of a month-long focus around sustainable fashion across HuffPost UK Style and Lifestyle. Here we aim to champion some of the emerging names in fashion and shine a light on the truth about the impact our appetite for fast fashion has around the world.

Fashion can arouse both incredible wonder and outrage, it is a vital element in oursociety and culture. When destructive, it can provoke heartfelt, on the spot calls for protest, action, regulation or legislation at local and global scales. The response to an atrocity in fashion, as seen through Greenpeace's Detox campaign or the response to lives lost or maimed through the Rana Plaza factory collapse, can be powerful, reverberating outwards to significantly amplify a push towards change in tangible terms.

Its here that I started, as a designer, whilst at Katharine Hamnett, with cotton poplin and habotai silk as mainstays, where I came to understand the implications of my decisions, not just on the look of the collection, but on farmers in India and human rights in China. Thanks to Katharine, a Pandora's box was opened and I started to reach out for the knowledge that could help me and others, to uphold the integrity of fashion.

The ability to make informed decisions and to critically consider fashion through a wider lens, requires co-operation, only through sharing of knowledge and a review of design's ambition can we improve practice. Nearly 20 years down the line, this is still a work in progress, but with a greatly extended network of incredible people and a dedication that can be seen across businesses large and small. In establishing the Centre for Sustainable Fashion I have been able to create a space which sets out a commitment to this exploratory way of working, with three identified parameters; 'Living within Ecological Limits,' 'Better Lives' and 'Transformational Design' which guide our thinking and methodology and help focus our practice. As a University research centre, based at London College of Fashion, University of the Arts London, we are able to develop new courses for students, such as MA Fashion Futures, to co-create groundbreaking curriculum with world leaders in fashion and sustainability, Kering and devise new design methods with teams as diverse as the United Nations. By transforming curriculum we can change the course of the industry and our future, providing graduates with the right skills to interrogate and disrupt the status quo.

At CSF, we also mentor and support a myriad of small to medium sized enterprises distinction through design for sustainability - so far over 100 businesses have come through our doors; there are companies who are producing new kinds of collections, working in innovative ways and using new business models or skills not usually associated with fashion. They are innovators and change makers who can, through a diversity of approaches, realize a more world relevant kind of fashion.

As researchers, we work with social and climate scientists, anthropologists and public audiences and as campaigners, we work with governments and specifically with Baroness Lola Young on an All Party Parliamentary Group in the House of Lords to raise awareness and debate in UK politics to champion and endorse change on a national level. Only by working hand in hand with industry and government will we see the scale of change that is required.

As the 21st century unfolds, we have become more aware, not just of the visible symptoms of imbalance, but of environmental destruction and social injustice that cannot immediately be seen or felt. Climate Change, resource depletion, the loss of human dignity and an increasing disconnection between how we live and what keeps the world in balance do not lend themselves to easily perceptible targets for action on recognized scales or in defined places. So, what can those of us who are engaged in fashion do? And just to clarify that's pretty much all of us, unless you go naked (which is actually a very visible fashion statement in itself) or unless you do not have any control over what you wear, which is a reality for some. So we should take strength in numbers - the great majority of us have the ability to change things, in some way, shape or form, whether as designers, makers or wearers - what we make, sell, wear, endorse, buy or discard is what makes fashion important in many immediately visible and unseen ways.

But that doesn't make it easy. 97% of scientists agree that Climate Change is happening because of us, naming our era the Anthropocene, the era of human impact on nature, but this is not matched by social consensus on how to move on, human nature is not good at acting now on things that we don't see until much later on.

Fashion though, is about defying and questioning, it's about change. With climate change offering the biggest critique that fashion has ever faced it gives an urgent mandate for this change. We have two main things to do - to change both the making of fashion's 'matter', its contents, materials and practices and also its meaning, its creation of social acceptability of resourcefulness, care and a social rejection of wastefulness and disconnection. In short fashion needs a new movement. If the early 20th century was given distinction through the Bauhaus movement which crossed disciplines and mixed academia with industry, its focus on mass reproduction.

Now in the 21st century we need a postindustrial movement that unites nature's energy with social energy, its primary lens being the connections between things.

The push of knowledge informing our ideas and the pull of possibility that this wider lens offers, depends on our abilities to look around us and to look ahead and realize that a stitch in time saves nine. If we can do this, then the fashion industry might just leave a legacy that we can be proud of, if we can't, then we'll be having to save a hell of a lot more than the proverbial nine lives to stay anywhere near to a world that we can all live well in.

Professor Dilys Williams is the Director of the Centre for Sustainable Fashion at London College of Fashion, UAL. She was recently named in the Evening Standard's Progress 1000 list highlighting London's most influential people for her work as a campaigner for sustainable fashion

HuffPost UK Lifestyle is running a special series around Sustainable Fashion for the month of September. Livia Firth is creative director of Eco-Age and founder of The Green Carpet Challenge, and will be guest editing on 18 September. If you'd like to blog or get involved, please email us.

The brief was simple - go to London Fashion Week and find out what it's all about.

But what if your idea of trendy is wearing the same pair of jeans every day, a rotating wardrobe of completely unadventurous shirts and only replacing your shoes when sock meets pavement?

Well, you only have one option - blag it. Here's how...

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Don't be surprised if you bump into Alexa Chung, Daisy Lowe, Yasmin Le Bon or Amber Le Bon in a stationers or hardware store over the next couple of days - they've just been inspired by the accessories on show at Christopher Kane's London Fashion Week Show.

Kane's spring/summer 2016 collection included chokers and bracelets made out of branded cable ties.

However, while unbranded plastic clips are readily available, this isn't a look we'd recommend you DIY - as once those cable ties are done up they're a nightmare to untie!

Alexa Chung and Daisy Lowe attend the Christopher Kane show at Sky Garden.

Yasmin Le Bon and Amber Le Bon at Kane's London Fashion Week show.

Amber Le Bon visited the show during her LFW takeover of HuffPost UK Style's Instagram account and she revealed she and Yasmin had made "cheeky" a stop off at Venus by Maria Tash piercing pop up at Josh Wood Atelier in-between shows.

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 21, 2015 at 8:32am PDT

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See more from the Christopher Kane spring/summer 2016 collection in the gallery below:

Behold, the absolutely mind-blowing Anya Hindmarch spring/summer 16 show that took place at London Fashion Week today.

The British accessories brand really brought their A-game, and here's 10 reasons why:

1. Some accessories were tennis-themed.

Anyone for tennis? The #SS16 mini backpack and tennis ball bag charm #AnyaHindmarch #AnyaSS16 #LFW pic.twitter.com/EGzhKWVihC
— ANYA HINDMARCH (@anyahindmarch) September 22, 2015

2. There were also some super cute nods to John Lewis.

A photo posted by InStyle Deutschland (@instylegermany) on Sep 22, 2015 at 2:37am PDT

3. The show space blew our minds...

A photo posted by Nicholas Hardwick (@njhardwick) on Sep 22, 2015 at 5:06am PDT

4. As did the lighting...

Anya Hindmarch SS16 Show #LFW #photography #models #catwalk #fashionphotography #anyahindmarch @anyahindmarch pic.twitter.com/GHMOMtBPE2
— Alex Lentati (@alexlentati) September 22, 2015

5. And the choreographed dancers.

A video posted by Hanae Nakajima (@hanahanae) on Sep 22, 2015 at 5:04am PDT

6. They created crazy symmetry...

A photo posted by NET-A-PORTER (@netaporter) on Sep 22, 2015 at 4:33am PDT

8. And amazing optical illusions

A photo posted by @occhiospy on Sep 22, 2015 at 4:15am PDT

9. It basically looked like a fashionable hall of mirrors.

Anya's hall of mirrors @anyahindmarch #anyahindmarch #LFW pic.twitter.com/aOsdeJTvka
— Standard Fashion (@standardfashion) September 22, 2015

10. And did we mention how cute the accessories were?

A photo posted by @francescascottstyling on Sep 22, 2015 at 5:04am PDT

Need more reasons to love the collection? See the whole show below:

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The Craziest Things Ever Seen At #LFW

Bum Bags As Crop Tops Are A Thing Now, Apparently

Burberry Prorsum Was The Best Place For #LFW Celeb Spotting

Garage magazine created an augmented reality app to bring a huge number of its 260 pages into the 3D world. When holding the app over a scan-able pag, editorials - such as one starring Suki Waterhouse and Molly Bair - become animated.

In a day and age when print magazines seem to offer less content then their online counterparts at a greater cost and lesser convenience, this issue of Garage makes you want to actually buy the magazine (crazy right?).

Garage's digital manager Ahmad Swaid and editorial director Michael Polsinelli told us how the issue came about and what it means for the future of print...

This isn't the first time Garage has worked with augmented reality. Is this a recurring project or something that's baked into each issue?

Michael: The app began with Jeff Koons' first virtual sculpture for issue seven. We consider the magazine to be a platform in a very open sense. Initially I liked the idea of the magazine becoming a physical plinth - could the cover artwork ever be considered a cover sculpture? The app was initially built to serve that purpose, not because we just liked the idea of having an app. However, over time the app has allowed us to understand content and its reception in new ways, which we'll always explore.

Ahmad: GARAGE has always been an interactive magazine of sorts, long before the app became a part of it. From GARAGE's very first issue with the peel away butterfly cover by Damien Hirst, to issue 5's award-winning scratch-and-sniff project. Since launching the GARAGE Mag App with Jeff Koon's sculpture we've always wanted to explore all available media with each issue.

Do you think this could be considered a new era in publishing? Are there plans to do similar digital projects more frequently in the future?

Michael: The goal of an entirely interactive, digital magazine isn't how we look at it. Technological developments are so fast and fascinating that such an ambition could quickly seem bland. What we are doing is opening up the media that we employ for the sake of content - that will always mean we are looking at new developments in media. In the end the content makes certain demands. We allow ourselves to service our content in the most appropriate ways. Some content may demand the ink on paper to be that perfect pitch of red - in which case we'll work very closely with our print team. Some content needs a team of developers and CGI experts, in which case we'll do that too.

Should more magazines task their digital manager with connecting the print product to the online one?
Ahmad: I think it is important to. I don't see why it should work any other way. What's great about GARAGE is no one considers what we do digitally (from app to social media) a side project at all. Even though my role is digital, I myself very much love print and buying magazines. As much as I am fascinated and love exploring the digital realm, I have the same fascination and respect for print too.

Are there any ideas or digital platforms that you would both like to see either Garage or the rest of the magazine industry explore further?

Michael: Digital technology is constantly devouring and surpassing itself - it accelerates itself in many more ways than we could imagine, but we must always explore it. There are many players in that world besides our sector that keep its progress urgent. We can always collaborate with new partners. However, while little is often made of technological advances in printing - it's much less spectacular! - more development needs to be made in that area. The solution can't be to squeeze old techniques into cheaper means - ultimately, content suffers in badly produced magazines.

Ahmad: I think each magazine should explore digital platforms that feel relevant to the identity of the magazine itself. There are some digital platforms which I feel are very relevant to another publication, but may not be a right fit for GARAGE. Even, our Facebook, Twitter and Instagram have their own identity different from each other.

Fashion week (or month if you include New York, Milan and Paris too), is quickly becoming the time of year when a spotlight shines not just on next season's trends but on collaboration between the fashion and technology industries.

Designer Henry Holland's spring/summer 2016 show at London Fashion Week (Photo by Samir Hussein/Getty Images)

This week we've seen Henry Holland work with Visa's innovation lab to use NFC-enabled smart jewellery and Topshop and Pinterest create a tool called "Pinterest Palettes" allowing consumers to shop real-time colour trends happening on the streets of the four fashion cities. Meanwhile - and most buzz-worthy - was Burberry debuting its entire S/S 16 collection the day before the brand's show on Snapchat, and then being the first and only brand to have its own Snapchat story curated around its show.

Those are just the more noteworthy examples of everything that's happening and each season there's more to report on than the last. As the technologies becomes simpler and more economical, we're seeing more ideas like the shoppable runway, interactive live-streams and customer interaction during the shows become common place, or at least less of a novelty.

However during fashion week there's one key player that seems to miss out - the magazine industry. Yes they have editors Snapchat from the front row, hold Insta-meets, tweet everything they see and host fabulous dinner parties (where everybody is looking at their phone). Yet despite the big budgets involved, this social activity mostly fails to connect with their monthly tomes.

Courtesy Burberry

The publishing industry as a whole has conceded the heyday of print has past and meekly adopted social media as its consolation prize, but it doesn't feel quite right. Despite social's enormous impact, there's still that gap for magazines to capitalize on the buzz during fashion week, within the fold. To do something different, rather than add tweets and Snapchats and Instagrams to an already over-saturated space.

One magazine doing this is Garage. While many well-known publishers have been busy planning their big fashion month parties, its team has had their heads down diligently creating an out of this world unique digital experience with its latest issue, launched just ahead of LFW.

Garage has collaborated with a number of technology and creative partners to come up with an app that brings its 260 pages to life via a variety of augmented reality-enabled editorials. This includes a cover that attracts a swarm of butterflies, a behind the scenes video from the latest Fendi ad with Kendall Jenner, a Tory Burch bag that pops up out of the page and several immersive photo shoots including one where models Suki Waterhouse and Molly Bair come to life, moving between the physical pages like something out of Harry Potter.

I had the opportunity to steal some time at the start of LFW from the magazine's digital manager Ahmad Swaid and editorial director Michael Polsinelli to talk about how the issue came together and what the future of digital magazines will look like, you can see that interview here.

London Fashion Week's organisers have spoken out about how they are working to increase diversity among models, following criticism over the use of "ultra-skinny models" on the catwalk.

They British Fashion Council (BFC) state that although it does not organise model castings for London Fashion Week, it does pro-actively encourage all participating designers, from global brands to independent labels, to recognise and reflect London’s diversity in fashion shows, presentations and advertising.

"The BFC encourages designers taking part on the London Fashion Week schedule to represent and celebrate the diversity of the capital in their shows, although it does not conduct model castings or book models for the event," said BFC CEO Caroline Rush.

"The BFC welcomes healthy and open debate surrounding activity at London Fashion Week, acknowledging its influence and reach."

Caroline Rush at the LFW BUrberry show on 21 September, 2015.

Rush has met with Chelsey Jay, disabled model and director of the campaigning group Models of Diversity to discuss how to implement change.

Behind the scenes fun at yesterday's shoot with the disability girlies. Exciting times! @iamchelseyjay @itseleshaturner @bambigems @katieknowles1 |||❤️ shoot professionals - @jamesalexanderlyon @angelhairdresser

A photo posted by Models of Diversity (@modelsofdiversity) on Jun 7, 2015 at 3:03am PDT

Rush went on to commend designers and retailers who have promoted diversity in the fashion industry.

"We are advocates of campaigns that bring important discussions to the forefront and applaud Ted Hill MBE and Anne-Wafula-Strike MBE for spearheading diversity issues on behalf of The British Polio Fellowship.

"In 2010 UK retailer Debenhams was the first to launch a high-street campaign featuring disabled model Shannon Murphy, two years after Alexander McQueen launched the modelling career of disabled athlete Aimee Mullins on the catwalk at London Fashion Week.

"Aimee Mullins was McQueen’s muse, a cover star for Dazed & Confused and featured in UK magazines from Another to Elle, Harper’s Bazaar, i-D and Vogue.

"Designers like McQueen will forever be remembered not just for his sheer brilliance, creativity and talent, but for his freedom of expression without constraints."

aimee mullins mcqueen

Aimee Mullins at the Alexander McQueen: Savage Beauty Gala at the V&A, on March 12, 2015.

At HuffPost UK Style we recently launched our #LFW4All campaign to highlight fashion week moments that include people of all skin tones, genders, sizes, shapes and personalities - so we're pleased to see Rush discussing diversity and are looking forward to seeing what comes from her discussion with Models of Diversity.

SEE ALSO:

#LFW4All Isn't Just About Colour and Diversity on the Catwalks - It's About Our Young Women

The New London Agency Leading the Way for Diverse Models

We Ask: Does #LFW Have A Diversity Problem?

London Fashion Week has faced criticism from Sian Berry, the Green Party's mayoral candidate, who said she would seek to block City Hall funding for London Fashion Week in future years unless there is an agreement that all models have a Body Mass Index (BMI) of at least 18.

Conservative MP Caroline Noakes, who heads the All Parliamentary Group on Body Image, also recently launched a campaign for a law banning models with a BMI of under 18 from the catwalk.

In a statement sent to HuffPost UK Style today the BFC reiterated that it does not enforce BMI, "as it is an inaccurate measure for young women as outlined in the Model Health Inquiry."

The statement continues: "We encourage a focus on looking after models, encourage health and wellbeing with healthy food and drink provided backstage at shows.

"The Model Zone is run by the BFC at the May Fair hotel each season since 2012. It builds on the success of Erin ‘Connor’s Model Sanctuary which ran for nine seasons from September 2007 to September 2011. The schedule includes exercises to encourage healthy living and relax from the stress from shows.

"There is also an email (models@britishfashioncouncil.com) that models can contact over LFW if they have any issues."

Do you have a hangover? Are you hungover right now? If not, you're probably doing London Fashion Week all wrong, but Marques Almeida just made it possible to look like you've subsisted on nothing but free champagne and stale canapés since Thursday.

In some sort of perfect ode to our modus operandi, the British fashion label debuted their spring/summer 16 collection today and gave everyone a sympathy headache.

Designer duo (Portuguese-born Marta Marques and Paulo Almeida) may not have a serious drinking problem, but their models sure look like they do and that's exactly why we loved their show (downward spirals, wooo).

They created the perfect #HangoverMakeup look...

A photo posted by Marques Almeida (@marques_almeida) on Sep 22, 2015 at 4:53am PDT

Some of the models were even given bright pink rings under their eyes.

A photo posted by Tim Aylward (@timothyaylward) on Sep 22, 2015 at 5:36am PDT

The choppy fringes looked super DIY (the kind of job you'd do three large wines down)...

A photo posted by Renato Galvão (@therenatog) on Sep 22, 2015 at 5:57am PDT

And the rest of the models' hair was seriously dishevelled.

A photo posted by Bride to Bijoux ♡ London (@bridetobijoux) on Sep 22, 2015 at 5:36am PDT

Ripped fabrics were the order of the afternoon.

A photo posted by EEVA ✨ ✨ (@eeva_rin) on Sep 22, 2015 at 4:28am PDT

And they pretty much designed the ultimate 'morning after the night before' outfit.

A photo posted by #KimLovesPink (@kimgmacias) on Sep 22, 2015 at 5:12am PDT

Even the nail art looked sophistically messed-up.

A photo posted by Nailcandy_keziahgram (@nailsbykeziahgram) on Sep 22, 2015 at 4:41am PDT

Marques Almeida, we salute you. *Clapping hands emoji*

A video posted by stephaniestola (@stephaniestola) on Sep 22, 2015 at 5:34am PDT

SEE ALSO:

5 Of The Craziest Fashion Week Catwalks

10 Reasons Anya Hindmarch's #LFW Show Was The Coolest Thing Ever

How To Totally Blag Being A Fashion Reporter At London Fashion Week

At university my friends used to call me Lipstick Lucy. Day or night, rain or shine, I wore bright red lipstick. It became my signature (literally, I would sign cards with it).

I love how glamourous it makes you feel. If you've only got minutes to get ready just throw on a pair of shades, a lick of red lipstick and you're already looking fabulous!

The thing about red lipstick is that it's pretty high maintenance. Did you ever see that meme, going to a party like Audrey Hepburn and coming home like Courtney Love? We've all been there. Occasionally I'll come across an old photo from a uni night out voguing on the dance floor with it smudged all over my face and I cringe. But we learn from our mistakes and I've pretty much perfected my red lipstick game over time.

Here are my top tips to wearing ruby red lipstick like a pro without a single smudge in sight:

Preen your pout - Its a little like DIY, the smoother the surface the better the paint goes on. Moisturise your lips daily with a simple lip salve and use a gentle lip exfoliater such as the Bliss Fabulips Sugar Lip Scrub. A dry toothbrush is also an excellent way to exfoliate your lips.
Line and seal - Lipliner is compulsory if you are wearing a deep shade of lipstck. You can get a clear or nude pencil if you are worried about a 90's two toned look. If your lipstick is super oily or you know you're having a night where re-applying just isn't an option, then you can use a lip sealer. Most of them sting and feel incredibly chemical, like a coat of plastic! I doubt it is very good for you (one day we might look back and gasp that it was once legal) but it works, your lipstick will not budge.
Damage Control - Pop some make-up removal wipes and a compact mirror in your handbag just in case smudging occurs. If you try to neaten up your lipstick using tissues the colour will bleed and look messy. Remember to check your pout regularly and don't forget your teeth!
Pack in Preparation - Always remember to take your lipstick with you so you can top it up regularly. I hate it when I am wearing bright lipstick and forget to pack it.
Sip with a straw - To avoid losing your lippy on a glass.
Pick your product - Just like moisturisers and lotions, lipsticks sit differently on each skin type. A brand that works for one person may not work for everyone. I have tried everything from designer to drugstore. For day-wear my secret weapon is the Colour Crush by Body Shop range. Coral Cutle, my favourite shade is pictured in this post, is super light and comfortable to wear: it feels like a lip balm. For the evening I prefere a dramatic deep red. Mac Ruby WOO is the same shade that Dita Von Teese wears and while I find it very high maintenance the amazing colour is worth it.

This interview originally appeared on lifestyle, fashion and travel blog LedByLucy. If you enjoyed this post then you may want to have a nosy at the Fashion and Beauty section of LedByLucy where you will find regular tips, tutorials and outfit posts.

Kisses, Lucy x

2015-09-22-1442923216-5565895-DesignerKelvinWanatworknhisstudioforsustainablebrandWanWong.JPG

Sustainable designer Kelvin Wan at work in his studio for brand Wan & Wong ©Redress

But what I am witnessing is a drowsy-to-comatosed pace of getting education to designers. Yes, it's true that sustainable design education is gradually percolating into lecture theatres and textbooks around the world as select fashion institutions, from Berlin to Beijing, offer the odd optional module or seminar, many of which are too often just an add-on. Those few forward-thinking universities that go so far as offering a masters in sustainable design or who integrate sustainability across all their fashion curriculums cater to a meer smidgen of the mostly already engaged few.

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The EcoChic Design Award Sustainable Fashion Academy, Hong Kong ©Redress

With the systemic change in the academic world dragging their feet this much, you're forced to ask yourself how these designers will ever make head or tail of the issues. And don't fall into the clichéd misconception that students are more interested in the student bar than making it fashion better. We surveyed just shy of 1000 fashion design students living in China, Hong Kong, Taiwan and Singapore - not places normally considered as bastions of sustainability - and found that 97 percent of students want sustainable design education. But too few are getting it and are heading into their careers in the industry none the wiser of their impact or power to influence through design.

Up-cycled design by Cher Chan, finalist of The EcoChic Design Award 2014/15 ©Redress

At Redress, we've attempted to bridge the worldwide abyss in the provision of sustainable design education through The EcoChic Design Award sustainable fashion design competition for emerging fashion designers. For a small team, we're on a big mission to educate designers and we give lectures, anywhere from Beijing to Bombay, and Academies, from Singapore to Shanghai, and inspired change through our online Learn platform, which has a growing number of followers and fans across the world. We also count over 60 fashion institutions in Asia and Europe as our partners and we know from our experience with them that the want to educate their students in this area of sustainability.

We have also witnessed a growing number of our competition alumni put their education into action as they set up shop with their own sustainable brands. This new wave of designers are proving that stylish fashion can be made more sustainably by using textile waste reducing techniques and by partnering with industry to source for waste fabrics. We like to think they are putting waste back into fashion, and it's even more exciting to see how many call Asia home.

But whilst our efforts to educate designers are highly effective in changing emerging designers' entire design philosophies, they remain a mere drop in the hoards of young designers setting off into the industry.

If as a global community we're in agreement about the need for urgent change, we have to go back to the drawing board and talk about education. So let's not just talk about it; let's put our money where our mouth is and do it.

Redress is an NGO with a mission to promote environmental sustainability in the fashion industry by reducing textile waste, pollution, water and energy consumption.

The EcoChic Design Award is a sustainable fashion design competition inspiring emerging fashion designers and students to create high appeal clothing with minimal textile waste. Designers are educated with the theory and techniques to enable them to create sustainable clothing via zero-waste, up-cycling and reconstruction. The competition puts emerging sustainable design talent in the spotlight, creating a platform for the next generation of designers to cut waste out of fashion.

HuffPost UK Lifestyle is running a special series around Sustainable Fashion for the month of September. Livia Firth is creative director of Eco-Age and founder of The Green Carpet Challenge, and will be guest editing on 18 September. If you'd like to blog or get involved, please email us.

A petition launched by model Rosie Nelson asking the Government to create a law to protect people in the fashion industry from the pressure to be "dangerously skinny", has gained the support of MP Caroline Noakes.

Nelson, told HuffPost UK Style: "I can't speak for every model, but the fact that this issue has gone unnoticed for so long would suggest that people are afraid to speak out."

Rosie Nelson

"The modelling industry is extremely competitive and there are so many girls who aspire to be a part of it," Nelson added.

"The window of opportunity for those girls to become successful models can be so fleeting, that they don't want to risk it all by speaking out against their agencies.

"There is a lot of favouritism amongst agencies and their models, so if you aren't doing everything to please them it can easily result in less work."

The 23-year-old model from Sandhurst had very personal reasons for launching her change.org petition.

"When I walked into one of the UK’s biggest model agencies last year they told me I ticked all the boxes except one - I needed to lose weight," she explained on the petition page.

"So I did. Four months later I lost nearly a stone, two inches off my hips.

"When I returned to the same agency they told me to lose more weight, they wanted me 'down to the bone'.

"When I look in the mirror I see someone that is healthy and comfortable in their skin. That’s because I had the guts to carve out my own path and refuse to let people pressure me into losing more and more weight.

"But with London Fashion Week the reminders are everywhere that we need a law to protect young girls, and boys, who are put under pressure to be dangerously thin."

SEE ALSO:

British Fashion Council Responds To Criticism Over 'Ultra-Skinny Models' At London Fashion Week

#LFW4All Isn't Just About Colour and Diversity on the Catwalks - It's About Our Young Women

The New London Agency Leading the Way for Diverse Models

"Modelling can be a very lonely place," Nelson continues.

"Especially for girls working internationally who are away from the usual support network of friends and family.

"When models travel overseas they are often put into shared accommodation with other models, and being surrounded by girls who are all striving to stay thin can perpetuate bad eating habits and encourage eating disorders.

"I’ve been on shoots for up to 10 hours where no food is provided - the underlying message is always that you shouldn’t eat."

Nelson told HuffPost UK Style that while she won't be naming the agency who pressured her to lose weight, she hopes they see her campaign and realise how much of an impact their comments have had on her life.

rosie nelson

Nelson spoke about her petition with Conservative MP Caroline Noakes on BBC Radio 4 on Friday 18 September and Noakes has since tweeted her support for Nelson's campaign.

@rosalienelson really pleased to support this http://t.co/nfc3cPEn8e #BeReal
— Caroline Nokes (@carolinenokes) September 21, 2015

"I'm absolutely thrilled by the support I'm receiving with my petition," said Nelson.

"Noakes has a very similar view on this issue. She would love to see a change within the modelling industry."

However, there is one key point on which Nelson and Noakes views differ and that is the nature of the law that needs to be implemented regarding the weight of models.

Noakes, who heads the All Parliamentary Group on Body Image, is campaigning for a law banning models with a Body Mass Index (BMI) of under 18 from the catwalk.

But Nelson, doesn't believe a minimum BMI restriction is the answer.

"I don't think BMI is necessarily the best way to judge someone's health," she said.

"I have a BMI of 17.5 which deems me as underweight, but I know I am healthy and when I look in the mirror I am proud of who I see.

"I think the best way to judge a model's health is by going to the doctor and having regular health checks.

"If a law was brought in that required models to have health checks every three to six months then we would see a huge change in the modelling industry within the first year.

"I would also like to see modelling agencies having a more personal relationship with their models, one where the models health and well being is discussed with equal important to their work schedule."

Nelson also voiced her support for HuffPost UK Style's #LFW4All campaign to highlight fashion week moments that include people of all skin tones, genders, sizes, shapes and personalities.

"I would love to support the #LFW4All campaign," she said.

"I think these issues are all connected and that the more awareness we bring to them, the more public demand we can show for change."

Designers at London Fashion Week have the chance to finally go public with their upcoming collections after months of preparations, so you can imagine it's a pretty important week on their calendar.

As part of our HuffPost UK Style Instagram takeover, the designers behind Typical Freaks gave us an exclusive insight into what they got up to during their Fashion Scout show.

Designer duo Suen Ade-Onojobi and Sonia Xiao took over our Instagram on 19 September.

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 19, 2015 at 1:53am PDT

Typical Freaks models backstage before the show

The London-based fashion brand prides itself on colourful and vibrant clothing.

Telling HuffPost UK Style about the week, they said: "On Saturday we re-organised our exhibition space, replacing our AW15 collection with our new collection on the rails and mannequins."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 19, 2015 at 4:04am PDT

They added: "We reflected a lot on the show on the previous day and discussed it with the other 'Ones to Watch' designers. We also met all the other new designers in the exhibition.

"The best bit was having the opportunity to relax a bit, see the other designers' work and attend some shows that day, particularly our friend James Kelly (pictured below), who had a incredibly stunning SS16 show."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 19, 2015 at 7:34am PDT

SEE ALSO:

London Fashion Week: Top British Designers Including Henry Holland, Giles Deacon And Lulu Guinness

London Fashion Week: Kate Moss, Cara Delevingne, Benedict Cumberbatch And More Head To Burberry Prorsum Show

The designers said they met a lot of stylists and press on Saturday at the exhibition, adding: "We enjoyed showing them pieces from our collection in greater detail.

"In particular our Fish and Chips shirt, which is printed with reflective paint, and lights up when a photo is taken using flash."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 19, 2015 at 10:50am PDT

They added: "There have been a lot of amazing designers this season at Fashion Scout.

"Apart from the other 'Ones to Watch' designers, you should watch out for merit award winners - Katie Roberts-Wood and James Kelly, as well as G.F Hawthorne and Angel Chen."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 19, 2015 at 12:36pm PDT

Ella Catliff, fashion blogger at La Petite Anglaise has given us a unique insight into how one of her days at London Fashion Week panned out, as part of our #LFW Instagram takeover on HuffPost UK Style.

Catliff started her fashion-based blog in May 2010 and shee has quickly gained an impressive following.

Telling us about her day on 20 September, Catliff said: "It kicked off bright and early with Jonathan Saunders.

"Jonathan is one of my favourite designers and always creates such unique collections. This season was no different and I adored all the rich textures and intricate prints combined with off (in a good way) shades."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 20, 2015 at 5:26am PDT

Jonathan Saunders' designs

Catliff added: "It was definitely one of my favourite LFW days this season.

"After the Saunders show we whizzed across town (and I mean that literally, this season's ride was a Maserati) to Sophia Webster who'd put on an amazing mermaid laundromat themed presentation."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 20, 2015 at 5:38am PDT

Sophia Webster

Catliff said: "Then it was Topshop and Temperley back to back, I wanted everything from those collections."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 20, 2015 at 7:01am PDT

SEE ALSO:

London Fashion Week: 10 Reasons The Anya Hindmarch Show Was The Coolest Thing Ever

London Fashion Week: Erdem Introduce Us To The New Naked Dress

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 20, 2015 at 11:06am PDT

Catliff finished the day by giving us a peek at what she was wearing - tartan head to toe.

She added: "My look for the day was Kate Spade... More is more is definitely my approach to print, colour and pattern."

A photo posted by HuffPostUKStyle (@huffpostukstyle) on Sep 20, 2015 at 11:26am PDT

London Fashion Week: Top British Designers Including Henry Holland, Giles Deacon And Lulu Guinness

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The Human Cost of Water in Fashion

The Benefits of Organic Beauty

End of Life vs. End of Use: Circular Economy, Getting More From the Clothes That We Wear

London Fashion Week: Erdem Introduce Us To The New Naked Dress

Crazy Fashion Week Catwalks Including Dresses Made Out Of Chocolate And Dramatic Settings

Why Fashion Needs a New Direction

London Fashion Week 2015: How To Totally Blag Being A Fashion Reporter

London Fashion Week Trend: Cable Tie Accessories At Christopher Kane

London Fashion Week: 10 Reasons The Anya Hindmarch Show Was The Coolest Thing Ever

Garage Magazine Reinvents the Idea of Print with augmented reality: Q&A With Digital Manager Ahmad Swaid and Editorial Director Michael Polsinelli

If This Is London Fashion Week's Most Tech Filled Season, Why Aren't Magazines Keeping Up?

British Fashion Council Responds To Criticism Over 'Ultra-Skinny Models' At London Fashion Week

London Fashion Week: Marques Almeida Created The Perfect Ode To The Hangover

Lipstick Lucy's Top Tips for Red Lips

Going Back to the Drawing Board

'Models Afraid To Speak Out About Pressure To Be Dangerously Skinny', Says Model Petitioning For Law Change

London Fashion Week Diary Of A Fashion Designer: Typical Freaks

London Fashion Week Diary Of A Fashion Blogger: Ella Catliff From La Petite Anglaise